GIORGIO'S GIRLS: Giorgio Armani is bringing fashion to the streets. Just before his Emporio Armani show Monday, held for the first time in his megastore on Via Manzoni, he posed with all of his 111 models on the steps of a monument outside the store, as a curious public looked on. The models wore the new spring collection. Armani was also spotted in the store on Saturday selling his own clothes. "Since you designed this outfit, do you think it looks good on me? Should I get this or what do you suggest?," a lady was overheard asking the designer. Well, Armani must have said or done something right, as she walked away with a skirt and jacket.

MODEL CITIZEN: Linda Evangelista turned up in Milan for fashion week, and it was for a charity. Evangelista, the face of the MAC Cosmetics Viva Glam campaign, joined MAC president John Demsey and Italian Vogue's Franca Sozzani to present a 100,000-euro ($120,000) check to the Italian charity association Anlaids at the Milan fairgrounds on Sunday. The model is planning a trip with the MAC AIDS fund to Mumbai next month, but before heading to India, she's going to hang out in Milan, shopping, eating at Da Giacomo and walking the runway. She'll appear at a Wednesday show for emerging designers called Who Is On Next. "I believe in them and I think fashion is about change — new young designers, new models and new style — I think it's about time," Evangelista said.

FLASHBACK: The long-ballyhooed revival of Madeleine Vionnet is finally coming into focus. Word has it London-based designer Sophia Kokosolaki, no slouch with a bias cut and elegant draping, has been secretly working on a Vionnet collection, which is slated for relaunch in March. Neither Kokosolaki nor Vionnet officials could be reached for comment.

READING MATERIAL: Louis Vuitton, set to open its largest global location Oct. 12 on the Champs-Elysèes in Paris, has a document to match. In tandem with the event at the climax of Paris Fashion Week comes a jumbo tome about the 151-year-old luxury brand penned by Paul-Gerard Pasols, the company's former communications director. The 540-page book, lavishly illustrated and translated into English, German, Russian and French, is slated to bow Oct. 14. Pasols described the book as a series of overlapping histories — Vuitton and the industrial revolution, Vuitton and new means of transport, Vuitton and France during La Belle Epoque. There are lighthearted moments, too, as in 1998 when Vuitton made a monogram-pavéd soccer ball in honor of the World Cup: dubbed the first luxury product you could kick around.Published by Editions de la Martiniere, "Louis Vuitton: The Birth of Modern Luxury," retails for 120 euros, or $144.

MILLER TIME: Shoe designer Cesare Paciotti, hosting a party tonight at Milan's gigantic central station, should have the paparazzi going wild. Insiders say his surprise guest and host for the evening will be Sienna Miller. Paciotti met Miller a year ago at the Venice Film Festival and has been fascinated with her ever since. And she's said to be a contender for his next ad campaign.

BARGAIN BABE: Jessica Simpson certainly doesn't appear strapped for cash, but she appreciates a bargain when she sees one. "Everyone shops Wal-Mart and these prices make it more affordable for people like me," the star said Monday during a press conference at the Culinary Loft in SoHo. She was referring to her new Sweet Kisses line of cosmetics and fragrances that will be exclusive to Wal-Mart. With price points like $9.99 for a lip plumper, the line will debut in 2,500 Wal-Mart stores in October. The prices, at least, should be easy to swallow.

KICKING BACK: What's the next best thing than a vacation for a chief executive officer? Attending a rival fashion house's show, according to Valentino ceo Michele Norsa, who put in an appearance at Salvatore Ferragamo. "They invited me," he laughed. "I just wanted to come to something and not have any responsibility."

ROBB RELIEF: Mikimoto, H.Stern and Ermenegildo Zegna teamed up with Robb Report earlier this month to raise funds for relief efforts for Hurricane Katrina. Jazz pianist Peter Cincotti entertained guests at "Best of the Best New York," held at Pier 60 in Chelsea, as they milled around the displays, smoked cigars from Zino Platinum and perused material promoting top luxury destinations such as the Turks and Caicos Islands and Royal Reef Resort. Outside, partiers took test drives in a Rolls-Royce Phantom and sailed the Hudson River in a Grand

Craft powerboat. Proceeds went to the Lower Mississippi Delta Initiative, part of the Trickle Up program.HEAL WITH TEAL: Barbara Benenson Warren and Susan White, co-founders of the White + Warren, the knitwear label, cohosted the "Heal With Teal" event at Warren's home in honor of Ovarian Cancer Awareness Month. More than 100 guests attended, including Katie Couric, and a slew of fashion editors such as Avril Graham, executive fashion and beauty editor at Harper's Bazaar, Hope Greenberg, fashion director at Lucky, and Charla Krupp, executive editor at Shop Etc. Restaurateur David Bouley donated the cuisine. Proceeds from the sale of a limited edition teal (the color representing ovarian cancer awareness) cashmere travel wrap went to the Ovarian Cancer Research Fund and the Eileen Genet Fund. The event raised close to $10,000.

FASHION SCENTS: Nicole Farhi unveiled her first fragrance, a signature master brand, during a soiree last week in her London showroom. The designer, who created both men's and women's fragrances, said the project was a welcome break from designing clothes. "Everything I can do outside fashion is a plus," the designer said, adding she already has a firm favorite among her fragrance duo. "I wear the men's one," she said with a laugh.

Kristin Scott Thomas, who attended the party, gave the perfumes her stamp of approval. "I think they smell really nice — and I'm finicky about my scents," said the actress. Scott Thomas had, earlier that day, begun rehearsals for her new play, "As You Desire Me," which opens Oct. 21 at the Playhouse Theatre in London's West End. Farhi and Scott Thomas met through Farhi's husband, the playwright David Hare.

GIRLS ON FILM: "Is there any fashion without art? Is there any meaning without beauty or aesthetics?" asked Louise MacBain, at last week's party to celebrate her art magazine Spoon's September/October issue. The cover of the magazine features a shot by Lord Snowden of the award-winning transvestite potter Grayson Perry, whose sketches of the winter haute couture collections are in the issue. MacBain hosted the party at the De Beers LV shop on Bond Street, where the color sketches, which have been superimposed onto photographs of London's streets, were on display temporarily. They are set to move to the Victoria Miro Gallery in London. Neither Perry, nor his Victorian child alter ego, Claire, attended the party.

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