GOOSE BUMPS: Three naked female PETA volunteers stood on the corner of Melrose Place and Orlando Avenue in Los Angeles on Thursday — wrapped only in a PETA banner — to protest the opening of the Oscar de la Renta store on Melrose Place. The store had originally been slated to open Thursday, but is still in the mid-stages of construction. “We’re targeting Oscar de la Renta because they sell fur,” said protestor Melissa Sehgal, who added the demonstration was also directed at Marc Jacobs — which has three stores on the street — for using fur. An employee at Marc Jacobs said one of the protestors had canvassed the store earlier, looking for fur, but found none. The construction crew at Oscar de la Renta, meanwhile, completely dispelled the stereotype of wolf-whistling builders: They said they weren’t even aware there were naked women standing nearby. Sehgal said PETA hopes the two companies will sign a written agreement promising to stop selling fur.

“We’re cold, but we’re willing to freeze our butts off for a few hours,” she said. “It’s nothing compared to what the animals go through.”

BREAKFAST AT BARNEYS: This year, Ecco Domani broke with its tradition of throwing a wine-fueled bash just before New York Fashion Week. Instead, the wine maker chose to toast its Fashion Foundation award winners with an intimate breakfast at Fred’s on Thursday morning, which drew winners Erin Fetherston, Naum’s Waleed Khairzada and Julia Jentsch, Sans’ Lika Volkova and Alessandro DeVito, Angel Chang, Tom Scott and Patrik Ervell. Each of the winning designers received $25,000 toward their show. Marylou Luther, editor at International Fashion Syndicate and an Ecco Domani judge, disclosed the wine firm will add an award next year for accessories. If there were any runway jitters, the young designers hid them quite well. “I feel ready,” said Fetherston, whose show on Sunday will open with actress Zooey Deschanel belting out a tune. “I live in Paris, where my collection is made, so I arrived here on Wednesday and had shipped the collection the day before,” she said calmly. Ditto Chang, who was at ease even though she was presenting her collection later that day. “I didn’t sleep last night, so it wasn’t too hard to come here this morning,” she said. “This is just a continuation of my day.”THE SKINNY ON MODELS: Many health professionals and designers have all voiced their views on ultrathin women on the runway, but rarely has an actual model expressed her take on the issue. At Monday morning’s Council of Fashion Designers of America panel on beauty and health in the fashion industry, that will change, courtesy of model Natalia Vodianova, who will talk about her experiences as a model. CFDA president Diane von Furstenberg will also be on the podium to discuss the American fashion community’s response, which focuses on health awareness rather than enforced legislation, as will health and industry experts physician Susan Ice, David Kirsch, Joy Bauer and Nian Fish, who will each offer their insights into eating disorders, nutrition, working with models and future plans.

Meanwhile, the New York City Council has put together a resolution that calls upon New York Fashion Week sponsors to embrace an awareness and education campaign and ban models on the runway whose body mass index is below 18.5.

CODE RED: Two years ago Laura Bush became the only First Lady to attend the Bryant Park fashion shows and today she will be back for an encore. The President’s wife is expected to be a front-rower at The Heart Truth’s Red Dress Collection, where celebrity models hit the catwalk to raise awareness about the risk of heart disease among women. This year’s roster includes Angela Bassett, Betsey Johnson, Billie Jean King, Lauren Hutton, Paula Zahn and Rachael Ray.

Considering today is National Wear Red Day, it’s a safe bet what color the First Lady will turn up in. Bush made light of the matter during her remarks Thursday night at the Woman’s Day Red Dress awards at the Time Warner building. “As I know, nothing attracts attention like a red dress,” and explained her holiday party dilemma at the White House, when three other women turned up in the same Oscar de la Renta dress. Jane Chesnutt of Woman’s Day helped dole out the awards to Mary Hart of “Entertainment Tonight,” Liz Claiborne’s Karen Murray and others.Tied up with fittings for his show Monday, Oscar de la Renta will not be at the Red Dress event, but one of his dresses will be worn on the catwalk by actress Camilla Belle. Carolina Herrera is expected to keep the First Lady company this afternoon. She and other showgoers will get a first look at PSAs done by Bush and Bassett to remind women of the importance of heart health.

Meanwhile, Bush dropped by 550 Seventh Avenue Thursday to see Michael Vollbracht at Bill Blass for a few suits. The designer planned to catch up with her that night at the dinner held in her honor at the Time Warner building. Word was the First Lady would don one of his creations for the festivities.

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