GREETINGS FROM SEVENTH AVENUE: Thanks to Bruce Springsteen, Cynthia Rowley has a new gig. The designer has created a children’s T-shirt with a rainbow-colored image of The Boss’ high-flying strumming for his current concert tour. A self-described “big fan,” Rowley said she was approached by his manager to offer her creative flair. Springsteen’s wife, Patty Scialfa, has bought the designer’s clothes through the years.

“Coming to New York from Illinois, you weren’t really an East Coaster unless you were into Bruce. It was an initiation into New York life,” said Rowley, who will take in a Giants Stadium show this week. “I just did it out of pure love. If you like someone’s work in music, art or dance, it’s fun to collaborate.”

Plenty of concertgoers stand to see Rowley’s handiwork, considering Springsteen has a 30-year career and nearly a million tickets have been sold for the rocker’s U.S. summer tour. The shows have been a hit with Baby Boomers, many of whom are taking their children to hear the music they grew up with.

Rowley is also stretching out artistically. Her next project will be with the artist Will Cotton.

Essence magazine is getting a little younger. Essence Communications Partners plans to launch a new magazine for “young sistas,” according to Susan Taylor, editorial director at Essence. The tentative title is That, and it will focus on fashion and beauty with an urban flair. It scheduled for a March debut, she said.

MIDEASTERN HOMME: Vogues Hommes International will spotlight the Middle East in its upcoming fall issue, slated to hit kiosks in September. “I think it will be somewhat explosive,” commented editor in chief Richard Buckley. “But fashion always reflects larger issues. We’re still feeling the effects of Sept. 11 in the business.” Buckley declined to provide details, but he said the issue would examine “the stereotypes that are cultivated in the media.” Fashion editorial in the book was shot on location in various parts of the Middle East by local photographers.

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