HOT SEAT: What was Anna Wintour doing in the third row at the Emanuel Ungaro couture show on Wednesday? “I just wanted to sit with Bea,” the Vogue editor-in-chief said matter-of-factly, motioning to her 15-year-old daughter, Bea Shaffer, seated to her right. To be sure, Wintour’s unusual placement unleashed a frenzy of speculation and conspiracy theories, with Elle’s Gilles Bensimon among those coming over to inquire about her odd whereabouts — and offer a front-row seat near her Vogue colleagues, Grace Coddington and André Leon Talley. No matter. Wintour could see enough to point out such key fashion moments as a floral robe over a beaded evening column to the budding fashion editor. Shaffer, who has been contributing ideas and reviewing storyboards at Teen Vogue since the magazine’s launch, starts Monday full-time as one of its summer interns. And couture week should offer her lots of material, given the surprising number of teenagers dotting the front rows, with Alexis Saperstein, Vanessa and Victoria Traina and Alice Delall among them.

ROLLING PEBBLES: While Keith Richards and his gang are rocking Paris with a series of Rolling Stones concerts, his wife, Patti Hansen, and their daughters, Theodora, 18, and Alexandra, 17, were taking in a bit of couture. As the trio of blondes sat front row at Emanuel Ungaro, the young ones confessed that they were more into fast fashion than high fashion. Alexandra was sporting a skirt she picked up from Zara in Barcelona and had transformed into a strapless dress, while Theodora paired a hot pink mini with a blazer, also from Zara. But after the show, Hansen said she was tempted by Ungaro’s floral evening coats. “They looked pretty good to me,” she said. “I just might.”

BACKROOM BLUES: Emanuel Ungaro’s behind-the-scenes crew may be the envy of the front row. The design house recently welcomed two high-profile additions to its creative studio. Lorraine Ricard, the 23-year-old heiress to the Pernot Ricard liquor fortune, does illustrations for the house, specializing in accessories and jewelry, while Violet Fraser, of the blue-blooded Fraser clan that includes her modeling sister, Honor, just joined the press department. Meanwhile, Ungaro alum Cordelia Lanvin couldn’t stay away from the front-row hoopla, even though she is pregnant with her second child. Asked when the baby was due, she replied: “Tomorrow!” And she’s also planning to launch a new line of baby clothes soon.

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