INTO THE TREES: It was a perfect example of, “If you can’t stand the heat, get out of the kitchen.” At the Marc Jacobs show in September, many of the celebs on-hand wouldn’t speak with reporters or pose for photographers. This season, Uma Thurman and her hotelier boyfriend, Andre Balazs, hid from them.

The pair arrived at the Lexington Armory around 9:30 p.m. to take their front-row seats. They uncomfortably posed for paparazzi and answered a few questions. Thurman said she was there because she’s “friends with Marc” and is also starring in his latest ad campaign for Louis Vuitton. She couldn’t say what piece of Jacobs she owns is her favorite, though she was wearing a Vuitton skirt. She likes “the theater” of going to fashion shows, although she hasn’t been to many. And as the rest of the 1,500-strong crowd, which also included Michael Pitt, Beyoncé Knowles and Lil’ Kim, waited for almost an hour for the clothes to finally appear, Balazs and Thurman disappeared. Many in the audience wondered where they went as the large room overheated. Some thought they’d stormed out. Instead, Thurman and Balazs had escaped to behind one of the trees near the bottom of the runway, where they stayed and watched the show from their own private perch, so to speak.

A bit lower maintenance was Jacobs’ muse, Rachel Feinstein, who was with her husband, the painter John Curran. “I’m standing because I can’t sit down in this outfit,” said a visibly pregnant Feinstein. She wore it specifically for Jacobs. “He likes this knocked-up librarian look.”

GRAYED OUT: Barely three months on the job and St John’s new advertising agency in New York, David Lipman, is already shaking up the look of the bridge line’s fall campaign. Word is that founding daughter Kelly Gray is out of the picture, a decision made by she and Lipman, said a person close to the company. Who will replace the tanned blonde in the future ads? “An A-actress,” said the source, who also said Gray was in New York last week meeting with Lipman to cast the campaign. No word yet on if the lucky celebrity will get to cavort with beefcake models in steamy milieus, the motif favored for 22 years by the Irvine, Calif.-based St. John. The company and Lipman declined to comment.

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