IT'S AMORE: Ladies, get your engines started. The latest bachelor in ABC's popular "The Bachelor" franchise has been named by ABC during the networks' "Upfronts" this week in New York. He's Prince Lorenzo Borghese, the 33-year-old heir to the Borghese cosmetics empire. Inspired by the success of last season's Parisian backdrop, the show's latest incarnation will follow the Italian prince and his prospective brides around Rome. Any hopeful girls should be animal lovers, however. The prince founded Royal Treatment Pet Care in "loving memory of Belle, my black lab, who lost her battle with cancer on April 14, 2005," he says on the Web site, getroyaltreatment.com. Inspired by the natural cosmetics line for humans that his grandmother, Princess Marcella Borghese, created, the prince has developed a natural skin care line for pets. Products advertised include Moisturizing Aloe Paw Wipes, for $24.50, and a $49.95 bottle of Honey-Dipped Banana & Oatmeal Tearless Shampoo, which uses "honey and banana to moisturize, oatmeal to soothe and a host of herbs and emollients to hydrate and nourish" your dog.

Meanwhile, Salma Hayek will be the executive producer of an ABC show about a high-fashion magazine called Mode. The one-hour show, called "Betty the Ugly," revolves around the magazine's handsome editor and his ugly young secretary, Betty. And for those already groaning over the concept, the program is apparently already a big hit in Latin America.

BLACK WIDOW: Singer-turned-actress Avril Lavigne may well have ditched her tomboy togs for a more ladylike look, but she sure hasn't lost her rock edge. According to sources, in the hands of celebrity stylist Jessica Paster, Lavigne has been calling in a strictly black-only wardrobe for the Cannes Film Festival, which kicks off today. The starlet will be strutting the Croisette before attending the premiere of her first film role as Kim in Richard Linklater's "Fast Food Nation." A source said Lavigne even requested a couple of rare black numbers from Missoni, the Italian house known for its colorful knitwear.

KISS ME, KATE: Who was Kate Moss smooching on Monday night in London? In a break from her usual rock-star squeezes, Moss turned her attention to the more refined pout of Jemima Khan, who'd won a minute-long smooch with the model at a charity auction at Annabel's. The auction was in aid of the Hoping Foundation, which helps Palestinian refugee children, and was organized by Bella Freud. Guests included Zac and Sheherazade Goldsmith, Jerry Hall, Rupert Everett, Jade Jagger, Ben and Kate Goldsmith, Bryan Adams and Daphne Guinness. It was actually British retail mogul Philip Green who successfully bid more than $100,000 for one of Moss' kisses. But Green, a happily married man whose wife, Tina, was also at the event, took the high road and passed his winnings to Khan, the second-highest bidder, who more regularly busses her boyfriend, Hugh Grant. Moss wasn't the only star up for grabs: Other lots included a round of golf with Grant — with Khan as the caddy — a tour of Tate Modern with the Chapman brothers and a children's story read by Tilda Swinton, which Zac and Sheherazade Goldsmith won.

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