LEAVIN' ON A JET PLANE: What does a New York socialite do if she's fudged some of her past and is busted on the front page of The Wall Street Journal? If you're Genevieve Jones, you get out of town. According to Journal reporter Teri Agins, who wrote the story, Jones hopped a plane and flew home to Baton Rouge, La., rather than face New York's chattering classes. "What's the big deal?" said Agins, who spent quite a bit of time researching Jones' past — even going to her family's home. "So she lied about her age? Lots of people do that." No word on whether Agins planned to disclose any others who may have found a way to otherwise embellish their life experiences. PREGNANT PAUSE: Maggie Gyllenhaal braved the crush at Calvin Klein on Thursday afternoon for one of her last outings before her baby is due — except, that is, for the after party she was cohosting that night with Drew Barrymore at 7 World Trade. "I'm going to rest after this," said Gyllenhaal, who was dressed in a cozy black Calvin Klein sweater. "Right now, I just really care about being comfortable." As for why the pregnant Gyllenhaal made the effort, the actress said: "They asked me to and Francisco is interesting because he's trying to do something different." GODFATHER IN THE BUILDING: Diesel chief executive Renzo Rosso likes fashion week surprises. Two seasons ago, his runway show at the Hammerstein Ballroom ended with a round of pyrotechnics. Last year, Grace Jones scarily sprang from her front-row seat to take the final turns down the catwalk. While there were no such theatrics at the Diesel show Wednesday evening — which drew Heather Graham, Avril Lavigne and Petra Nemcova — the after party at Gotham Hall was another story. At the stroke of midnight, the lights dimmed and the spotlights were trained on the balcony where a youth gospel choir clad in white robes set the stage for James Brown. At age 73, the "Godfather of Soul" proved he still has the power to get a crowd on its feet. Brown opened his hourlong set with "Living in America" and, of course, couldn't rob any audience of "I Feel Good" or "Sex Machine."LOST IN TRANSLATION: Beyoncé Knowles would perhaps blush — or, should we say, flush? — if she knew what a kick French radio announcers are getting out of her album's new title, "B-Day," which sounds like the French word for bidet. Even if the songstress might not appreciate the play on words, she's hardly going to loose any sleep since she's topping the U.S. charts. As R&B's reigning queen, she's certainly entitled to a throne. EVERYBODY WANTS IN: Model-turned-actor Tyson Beckford wants to add "designer" to his multihyphenate. At the Y-3 show, he said he plans to start a women's denim line, is in talks with manufacturers in China and has decided to use Japanese denim "because it's the best."

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