LOOK WHO’S SHOPPING BETTER: In the ongoing battle of designers to dominate the nation’s better sportswear departments, Calvin Klein has scored a major victory — landing the first known celebrity customer, and it’s a big one — Gwyneth Paltrow.

Company execs unexpectedly discovered Paltrow wearing a familiar black matte jersey racer-back dress on Thursday night at the ShoWest 2004 event in Las Vegas, where the actress won a “Distinguished Decade of Achievement in Film Award.” Checking with her reps, they discovered the dress was from the new better-priced Calvin Klein collection that recently hit selling floors, not that Paltrow was in line at Bloomingdale’s last week.

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