MADE IN THE SHADES: Guests really took to the theme of Ray-Ban's new advertising slogan "Never Hide" at the firm's fete on Wednesday night at Guastavino's in New York. Revelers lined up to have videos of themselves taken, which were then projected on the walls of the space. Some, however, were more low-key about the whole thing. "I'm here for my friend Nick who's DJ-ing," said former Smashing Pumpkins guitarist James Iha, who spent much of the night in and around the DJ booth. Spike Lee, dapper in a plaid blazer and his signature round, tortoiseshell glasses, also laid low in supporting Ray-Ban. When asked how he chooses his stylish lens, the Brooklyn-based director simply didn't have the words. "I can't tell you," he said. "Not because I don't want to, but because I can't. I have a certain aesthetic and that's how I pick them." Fortunately, Petra Nemcova had the right words to describe Ray-Ban. "The sunglasses are very rock 'n' roll and they give you a certain character," she said. And when does the Czech-born beauty most prefer to wear her Ray-Bans? "Sometimes when you want to hide a little or be serious. Or, if there is sun."

SETTING SAIL WITH HEIGL:
Confirming a March 6 WWD report, Coty Inc. said Thursday that actress Katherine Heigl has signed an agreement to be the face of Nautica's next women's fragrance. Heigl currently stars as Dr. Isobel Stevens on ABC's "Grey's Anatomy." The Nautica deal marks the first time that Heigl has appeared in a fragrance advertising campaign. "I am thrilled to work with Coty and Nautica on this new fragrance campaign," said Heigl in a statement.

N.Y. TO HOUSTON: Houston isn't usually a destination for the fashion circus, but on Wednesday night, The Derek Hotel there saw some activity at the hotel reception. Models like Naomi Campbell, Gemma Ward, Caroline Winberg, Erin Wasson, Hilary Rhoda, Jessica Stam, Lily Cole and Trish Goff as well as designer Peter Som checked in. They were in town to participate in the FashionWeekLive event, presented by Sephora at the city's Water Wall on Thursday and featuring fall fashions by a slew of New York designers. This is one of two such events by IMG Fashion, which recently put on hold its plans to stage FashionWeekLive in Dallas and Chicago. The troupe will move to San Francisco on March 15, where the other FashionWeekLive is being held.

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