MAN’S BEST FRIEND?: In a bid to prove to customers just how well-cut the De Beers LV diamonds are, the company has unveiled a diamond X-ray machine. Known as The Diamond Beauty Scan, it shoots a ray of light through a diamond, and within a few seconds, the image is zapped to a computer screen. The concept is simple: The more light the diamond radiates, the better the cut. “A well-cut stone will sparkle from every angle and in any light. Others will twinkle — and then go dead,” said Andrew Coxon, head of diamonds for De Beers. Five years in the making, the machine — which is roughly the size of two desktop computers — was developed by the Diamond Trading Co. Research Center. Although Coxon would not say how much it cost to make, he did confirm that De Beers spends about $7.2 million each year on diamond research. De Beers LV believes the new machine will appeal more to men than to women. “This is not exactly a romantic experience,” said Alain Lorenzo, chief executive of De Beers LV, the jewelry and retail joint venture between De Beers and LVMH Moët Hennessy Louis Vuitton, with a laugh. “But for men with little time on their hands — and especially first-time diamond buyers — it can be very reassuring.”

And what would a beauty scanner be without its very own diamond? In honor of the new machine, De Beers LV has unveiled the Ilanga cut stone, a 57-facet, octagonal cut designed to maximize the diamond’s brilliance. Ilanga, which means sun in Zulu, is meant to set the scanner’s screen ablaze.

MARILYN’S MODE: It seems even satanic rock stars need a little fashion. For his U.S. tour this summer, Marilyn Manson has turned to up-and-coming Italian label Coccapani for some luxe goth looks. Designed by Riccardo Tisci, Manson chose pieces from Coccapani’s fall 2003 collection, including a long black cape in coated jersey and a black embroidered wool coat with cap sleeves. For his softer side (or maybe just to show off those plastic breasts he likes to wear on stage), Manson also chose some black silk and chiffon tops.GLOBAL DOMINATION: Is the world about to get a Posh fragrance and a Becks set of underwear? Maybe. David and Victoria Beckham, known as Becks and Posh, have hired the Los Angeles-based music mogul Simon Fuller to help them become household names. Fuller, the man behind the Spice Girls (Victoria’s former group) and the “Pop Idol” television series, plans to work with the couple, developing a mix of fashion, lifestyle, music and TV projects that could include branded clothing lines, fragrances and fashion stores. “I now have the time, energy, vigor and ambition to continue to bring up my family whilst pursuing my career,” Ms. Beckham said in a statement.

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