MORE ON MELROSE: Contemporary brand Theory will join Marc Jacobs and Diane von Furstenberg on Melrose Avenue in Los Angeles when it opens a 4,000-square-foot boutique on the ever-evolving street in May. The company launched its first store in the area at the South Coast Plaza shopping center in Costa Mesa last year. Theory president and co-founder Andrew Rosen said the company wanted a location within the city limits because Los Angeles is Theory's second-largest market after New York. "I found a very cool location, and I think Melrose is becoming an exciting street," he said.

NAOMI'S KNICKERS: Could Naomi Campbell be the next celebrity to launch a clothing line? The British press has reported that Campbell is in talks with London designer Christopher Kane, known for his skintight dresses adorned with an abundance of lace and ruffled velvet minidresses, to design a lingerie line together. Campbell's spokeswoman demurred on details, but said the model — who has dabbled in jeans design before — has "lots of exciting new projects upcoming." Kane's spokesman declined to comment.

SELLING MIYAKE: Fashion innovator Issey Miyake is doing retail in his own quirky way. Issey Miyake Inc. will open its first full-line freestanding Japanese store April 20 in Shinsaibashi of Osaka, Japan, where the designer's firm also will sell other brands. The shop is Elttob Tep, which reads as Pet Bottle in reverse. The name, art direction and store plan were done by Taku Satoh, who also co-directed a gallery, 21_21 Design Sight, with Miyake at a new commercial site, Tokyo Midtown. Elttob Tep offers all the brands from the firm — Issey Miyake, Issey Miyake Fete, Haat, A-Poc, Pleatsplease Issey Miyake, Me and fragrance and watches — and will introduce Somarta, designed by Tamae Hirokawa. The store is expected to generate sales of about $2.5 million (300 million yen) a year. Dollar figures were converted from the yen at current exchange. The brand's TriBeCa store in New York offers all the brands from Issey Miyake, but the integrated shop is the first of this kind in Japan. "We will establish a close connection with the stores in TriBeCa, London and Paris that will open this fall and develop the products exclusively designed for those stores. Also, we will increase the ratio of fashion miscellaneous goods from 10 percent to 30 percent," said Nobuyuki Ota, president of Issey Miyake. In strengthening its retailing business, the firm will open shops in Paris and Kobe, Japan, as well as more integrated units in major department stores "to answer the wide variety of consumers' needs," Ota said.LLOYD WEBBER'S NEW ‘SINGLE': Andrew Lloyd Webber knows how to entertain the masses, but his 30-year-old daughter, Imogen, has her own ideas. The willowy blonde, a Cambridge graduate, has burst into the London spotlight with her first book, "The Single Girl's Guide'' (Summersdale Ltd). It offers tips on everything from dating to office politics and family stress. The book was released in the U.K. last week and there are plans for a U.S. edition. She also runs her own theater production company and is taking part in a reality TV show called "Deadline,'' in which celebrity contestants compete to produce a weekly magazine. Lloyd Webber recently discovered the perils of the paparazzo pen at a red-carpet event that she was covering for the reality show. She now has a bump on her nose, having been injured by her own camera when a crowd of snappers jostled against her inside the pen.

NEW YORK & CRAWFORD: Cindy Crawford has modeled for the biggest names in fashion, but she wasn't above taking a favorite dress (shown here) from the New York & Company Inc. summer ad campaign shoot. Following "Grey's Anatomy" duo Ellen Pompeo and Patrick Dempsey, who modeled for the company's ads the last two seasons, Crawford said the shoot "didn't feel like work. It felt more like home…" with photographer Patrick Demarchelier, makeup artist Sandy Linter, hairdresser Italo Gregorio and stylist Freddie Leiba. The ads make their debut in May issues of Glamour, Lucky, Self, Redbook, People, Marie Claire and Oprah.

BEST IN BAGS: Handbag Designer 101's first annual Independent Handbag Designer Awards will be presented June 20 at the Museum of the City of New York. Consultant Emily Blumenthal — whose Web site,, features undiscovered handbags, trends and celebrity favorites — conceived the awards to celebrate independent designers from all over the world. Six awards will be given out, including best handmade handbag, best student-made handbag and audience favorite. Judging the awards will be Rebecca Weinberg, Emmy Award-winning "Sex and the City" stylist; Carrie Chapman, senior accessories buyer for Barneys New York; Phyllis Magidson, curator of costume design and textiles for the Museum of the City of New York; Paula Correri, accessories editor for the Tobe Report; Irenka Jakubiak, editor in chief of Accessories Magazine, and Julia Poteat, assistant professor of fashion methods at Parsons The New School for Design. Applications are available until April 15 at'S ‘TRUNK' SHOW: As part of a two-week celebration of India, Macy's West Coast flagship in San Francisco has positioned a giant elephant above its front door — a colorful visage of Ganesha, a beloved Hindu God of success and wisdom. India is the theme of the store's elaborate annual flower display, in its 61st year. The display includes Gomes Snowbird azalea that appeared in the first flower show in 1946 and were cultivated by Argentinean gaucho and ornamental plasterer Alfredo Gomes, who repaired tapestries for William Randolph Hearst at his San Simeon manse. Themes from colonial and modern-day India fill the store — English hedgerow, cascading chrysanthemums, marigolds, roses, zinnias, dahlias and peonies, floral murals, mannequins in saris and scenes from Mumbai's nightlife.

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