NEW NIKI: Niki Taylor is on the hunt. The model, who has graced the covers of more than 300 magazines over the course of her career, is looking for appropriate financial backing for her new ready-to-wear line, called Begin. The collection, which consists of career basics and some casual separates, targets women aged 25 to 40. According to Lou Taylor, chief executive officer of the Brentwood, Tenn.-based TriStar Sports and Entertainment Group and Niki Taylor’s manager, the plan for the Begin brand includes licensing opportunities for fragrances and cosmetics.

“Niki is fashion and beauty and her market base is derived from fashion, not music or acting,” Lou Taylor said. “Fashion branding as it relates to fashion will continue, it will not be based upon celebrity popularity or by the number of records selling. This is how brands are made, and Niki is willing to work her brand and bring a personal touch to the market place.”

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