Fashion Scoops: Personality Profile … Store Galore … Construction Time …
PERSONALITY PROFILE: Details are leaking about Stella McCartney’s new fragrance, due out in September. Sources said that the advertising campaign will feature an image of the designer herself, in profile, taken by Craig...
PERSONALITY PROFILE: Details are leaking about Stella McCartney’s new fragrance, due out in September. Sources said that the advertising campaign will feature an image of the designer herself, in profile, taken by Craig McDean.
STORE GALORE: "We wanted it to look very French," said Marco Gobbetti, chief executive officer of Moschino, as he welcomed guests to a party Thursday evening to inaugurate Moschino’s first Paris store. The 2,000-square-foot shop, which stocks Moschino Cheap and Chic and the accessories collection, is located on the Left Bank’s tony Rue de Grenelle. "It’s a very French neighborhood," continued Gobbetti. "We liked that a lot."
The one-level space has a glass-slipper chandelier, baroque chests of drawers and columns wrapped in layers of bright red felt. Gobbetti said he expects first-year sales of around $3 million.
CONSTRUCTION TIME: Diane Von Furstenberg was busy in Paris over the weekend on a major construction project, but it’s not a new boutique. The designer, who has long had an address on the Rue de Seine, is moving to a new apartment just up the street that boasts a view of the river. Von Furstenberg said that a Paris signature boutique is still a priority, but it looks as if her first European foothold will be in London. She’s zeroing in on a location in London’s Notting Hill neighborhood, which could open as early as September.
ACTION PACKED: You can’t face the army of Japanese style paparazzi outside the shows wearing the same old, same old. Just ask Anne Christensen, the chic stylist for the New York Times Magazine, who garners oodles of coverage in Japanese magazines like Spur. When she arrived in Europe, reps from many Japanese fashion magazines handed Christensen her tear sheets from last season — which made her realize she had packed most of the same things.
Corso Como was the beneficiary. Christensen swooped in to give her show-week wardrobe a refresher.
EVE OF STEVEN:Barneys New York launched Steven Cojocaru’s book, "Red Carpet Diaries: Confessions of a Glamour Boy" in New York last week. And now Giorgio Armani has stepped in to host a book party for the People magazine fashion writer during Giorgio’s L.A. tour next week. Armani said that, after he’s inducted as the first designer on Rodeo Drive’s "Walk of Fame" on March 19,he will host a party for Cojocaru the next night at the future site of hisEmporio Armani store onBrighton Way, which is currently a raw space. The best part is that Giorgio has already gotten into the Hollywood spirit and has booked a celebrity deejay: rapper-cum-actress Eve.
THIS IS HER…NOW: The video for Jennifer Lopez and LL Cool J’s No. 1 single "All I Have," is a major accessories moment. Toward the end of the Dave Meyers-directed video, J.Lo packs her Coach bags and leaves her cheating man, played by LL. The image of a tear-stained Lopez walking down a city block in the snow, arms full of four Coach bags, a teddy bear and a tea kettle is priceless. Video stylist Julie Jo contacted Coach directly about using the bags, and the company sent over two Signature pieces (the carry-on train case and travel satchel, in khaki) and a pair of Transatlantic bags (weekend carryall and cosmetic satchel, in black), all of which were used. Consumer response has been "great," according to Coach. La Lopez strikes again.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.