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Fashion Scoops: Personality Profile … Store Galore … Construction Time …

PERSONALITY PROFILE: Details are leaking about Stella McCartney’s new fragrance, due out in September. Sources said that the advertising campaign will feature an image of the designer herself, in profile, taken by Craig...

PERSONALITY PROFILE: Details are leaking about Stella McCartney’s new fragrance, due out in September. Sources said that the advertising campaign will feature an image of the designer herself, in profile, taken by Craig McDean.

STORE GALORE: “We wanted it to look very French,” said Marco Gobbetti, chief executive officer of Moschino, as he welcomed guests to a party Thursday evening to inaugurate Moschino’s first Paris store. The 2,000-square-foot shop, which stocks Moschino Cheap and Chic and the accessories collection, is located on the Left Bank’s tony Rue de Grenelle. “It’s a very French neighborhood,” continued Gobbetti. “We liked that a lot.”

The one-level space has a glass-slipper chandelier, baroque chests of drawers and columns wrapped in layers of bright red felt. Gobbetti said he expects first-year sales of around $3 million.

CONSTRUCTION TIME: Diane Von Furstenberg was busy in Paris over the weekend on a major construction project, but it’s not a new boutique. The designer, who has long had an address on the Rue de Seine, is moving to a new apartment just up the street that boasts a view of the river. Von Furstenberg said that a Paris signature boutique is still a priority, but it looks as if her first European foothold will be in London. She’s zeroing in on a location in London’s Notting Hill neighborhood, which could open as early as September.

ACTION PACKED: You can’t face the army of Japanese style paparazzi outside the shows wearing the same old, same old. Just ask Anne Christensen, the chic stylist for the New York Times Magazine, who garners oodles of coverage in Japanese magazines like Spur. When she arrived in Europe, reps from many Japanese fashion magazines handed Christensen her tear sheets from last season — which made her realize she had packed most of the same things.

Corso Como was the beneficiary. Christensen swooped in to give her show-week wardrobe a refresher.

EVE OF STEVEN: Barneys New York launched Steven Cojocaru’s book, “Red Carpet Diaries: Confessions of a Glamour Boy” in New York last week. And now Giorgio Armani has stepped in to host a book party for the People magazine fashion writer during Giorgio’s L.A. tour next week. Armani said that, after he’s inducted as the first designer on Rodeo Drive’s “Walk of Fame” on March 19, he will host a party for Cojocaru the next night at the future site of his Emporio Armani store on Brighton Way, which is currently a raw space. The best part is that Giorgio has already gotten into the Hollywood spirit and has booked a celebrity deejay: rapper-cum-actress Eve.

THIS IS HER…NOW: The video for Jennifer Lopez and LL Cool J’s No. 1 single “All I Have,” is a major accessories moment. Toward the end of the Dave Meyers-directed video, J.Lo packs her Coach bags and leaves her cheating man, played by LL. The image of a tear-stained Lopez walking down a city block in the snow, arms full of four Coach bags, a teddy bear and a tea kettle is priceless. Video stylist Julie Jo contacted Coach directly about using the bags, and the company sent over two Signature pieces (the carry-on train case and travel satchel, in khaki) and a pair of Transatlantic bags (weekend carryall and cosmetic satchel, in black), all of which were used. Consumer response has been “great,” according to Coach. La Lopez strikes again.