POSEN'S CONTEMPORARY VISION: Zac Posen has been dropping hints about launching a contemporary sportswear line for a while. He first talked about it in January 2005, as reported in WWD. Although there's no line yet, Posen hasn't given up the idea. The designer, who appeared Tuesday at a trunk show for his fall 2007 collection at Saks Fifth Avenue in Beverly Hills, said he was hesitant to discuss the contemporary plan, but offered, "We're starting to build it up now for next fall. With [a contemporary line], you can really design for a wider demographic. You can build your top line up, and I feel that I can be even more creative. It's faster turnover. It's like MTV. No, it's like YouTube." Posen president Barry Miguel said of the contemporary line: "It won't be simply a level down from the collection. It will have its own look and identity. L.A. is becoming a bigger market for us, but it's still been slower to grow here, I think because it's so casual and our clothes are more dressy. But we want to reach that contemporary customer, too."

Posen has been busy on the West Coast. On Monday night, he presented his fall collection in Los Angeles for the first time, picking the Chateau Marmont for his show and dinner. The line included 15 looks he didn't show in New York as front-row celebs Demi Moore, Rebecca Gayheart and Rachel Bilson oohed and aahed over the ladylike separates, dresses and gowns.

O.C. GIRL: Gwen Stefani gives plenty of shout-outs to her native Orange County on her new album, and showed even more love for her hometown on Friday, when she came out for a rare in-store appearance at South Coast Plaza's Nordstrom store in Costa Mesa, Calif. Dressed in a L.A.M.B. plaid bubble skirt and striped sweater, the singer greeted more than 100 shoppers for a private fall 2007 L.A.M.B. shopping event. "This was a really difficult collection to design," said Stefani, perched on a sofa in the department store's spa before greeting the crowd. "I was recording my new album at the same time, so I had, like, two days to do it all. My schedule is so crazy, I don't even remember saying I would do this event."

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