PRADA'S LADIES: It is commonplace for fashion houses to e-mail red-carpet photos of celebrities, but Prada and Miu Miu have taken things a step further — they send out paparazzi shots of starlets like Kiera Knightley and Jessica Biel carrying their bags. Last month, Prada sent e-mail blasts featuring the actresses carrying its directional metallic handbags while strolling down a London street and arriving at Los Angeles Airport, respectively. In describing Biel's silver Gauffre bag, the release stated, "This is one of the most important bags from the Prada spring/summer 2007 collection and it retails for $2,835." One of Biel's stylists, Estee Stanley, said she was unaware Prada sent out paparazzi photos, and that Biel chose the bag without her help. But of her client's impeccable airport ensemble, she added, "She's the hottest girl ever." But it appears the "It" girl strategy is working: Miu Miu hosted a slew of lovelies at its Paris show Sunday, including Claire Danes, Milla Jovovich, Charlotte Casiraghi, Tatiana Santo Domingo, Ludivine Sagnier, Scout Delarue and Mamie Gummer.

FRIENDS INDEED: Most partygoers at Tuesday's Liz Claiborne fete at the Museum of Modern Art hovered near the bar instead of checking out Josiah McElheny's "Projects 84" and other nearby contemporary art. While Claiborne executives Tim Gunn, Trudy Sullivan and William McComb worked the room with aplomb, one guest garnered even more attention. Vera Wang's presence on such a bitterly cold night made some wonder if the designer had a deal in the works with the $5 billion apparel behemoth. "I thought people might think that. We're just friends," the designer said. BFF, even, considering how McComb wheeled Wang around the room at one point.

MILLING AROUND: Life is a cabaret for Milla Jovovich, who's set to sing at the worldwide launch of the new Jovovich-Hawk line for Mango on Wednesday at the revamped Parisian nightspot Bobino. It won't be a first for Jovovich, who released an album in 1994 and has contributed to various movie soundtracks.

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