PROENZA SCHOULER ON TARGET: Proenza Schouler for Target's private debut at Opening Ceremony on Friday was packed with fashion editors and other style-worthy folks invited either by the giant mass chain or the owners of downtown boutique. "I've never seen crowds like that up and down Howard Street, even in good weather," said one guest, complaining about the low temperatures. "People were holding tons of stuff. It was phenomenal. But all the small sizes were gone."

Some of the bestsellers at the pop-up shop, which closes today, appeared to be the bubble-print cropped-sleeve jacket in showgirl purple for $44.99, the bubble-print gore skirt for $24.99 and the palm print silk wrap dress, $39.99. At 11 a.m. on Saturday, when the boutique opened to the public, a line had formed from Howard Street to Lafayette Street. Opening Ceremony made the most use of its space, even displaying the collection on the mezzanine and adding dressing rooms. The Spring Street subway station saw more fashion-forward women than usual. "Most of the people at Opening Ceremony were New Yorkers," said one shopper. "They knew where Howard Street was."

WITH A LITTLE HELP FROM...: The Elise Øverland presentation at Milk Studios on Saturday night was a lesson of sorts in how a new designer gets a line off the ground. "I'm the charity CEO," said former Calvin Klein executive Kim Vernon. "I'm just doing it because I love Elise."

"I'm here with Gina [Gershon]," said Ron Perelman.

"I met her through Hope," explained Gershon, referring to the artist and downtown social Hope Atherton.

"I've known her for almost 10 years," said Atherton of the former costume designer/rock 'n' roll stylist whose clients included Aerosmith's Steven Tyler. "We saw each other around and just drifted closer and closer."

Now Atherton barely wears anyone else and has turned into the unofficial muse/celebrity wrangler and publicist for the fledgling designer.

"I don't know how to wear anything else anymore, really," Atherton continued. "There's just this artistic, sexy, powerful thing about her clothes."

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