PULITZER PRIZE: The hot spot on Nantucket Friday night wasn’t Vanessa Noel’s new swish boutique hotel or the Summer House’s bar. No, islanders flocked to In the Pink, Lilly Pulitzer’s store, for its nine-hour tent sale. Swarms...
PULITZER PRIZE: The hot spot on Nantucket Friday night wasn’t Vanessa Noel’s new swish boutique hotel or the Summer House’s bar. No, islanders flocked to In the Pink, Lilly Pulitzer’s store, for its nine-hour tent sale. Swarms of women crowded the tent and 1,400-square-foot store plucking pink and green sundresses, shoes and swimsuits from the piles and racks. By sundown, plenty of not-so-patient men and fidgety children waited outdoors, fiddling with their wristwatches and using their cell phones to try to delay dinner reservations. As the night wore on, people who looked like they had actually studied "The Preppy Handbook" had more perky styles to choose from with 50 percent or 75 percent discounts. Dresses averaged between $45 and $112, bikinis were $65 and shoes were $79.
Gordon Russell, who owns five In the Pink franchised stores including one online, recruited a few staffers from his other locations and shipped in "any lumps in the inventory" for the event. By the time a dozen employees finished cleaning up at 3:30 a.m., shoppers cashed in on nearly 2,000 units. Those who didn’t find what they were looking for bought "Lilly Pulitzer" pastel-colored smoothies next door at the Nantucket Nectars store.
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