PULITZER PRIZE: The hot spot on Nantucket Friday night wasn’t Vanessa Noel’s new swish boutique hotel or the Summer House’s bar. No, islanders flocked to In the Pink, Lilly Pulitzer’s store, for its nine-hour tent sale. Swarms of women crowded the tent and 1,400-square-foot store plucking pink and green sundresses, shoes and swimsuits from the piles and racks. By sundown, plenty of not-so-patient men and fidgety children waited outdoors, fiddling with their wristwatches and using their cell phones to try to delay dinner reservations. As the night wore on, people who looked like they had actually studied “The Preppy Handbook” had more perky styles to choose from with 50 percent or 75 percent discounts. Dresses averaged between $45 and $112, bikinis were $65 and shoes were $79.
This story first appeared in the August 6, 2002 issue of WWD. Subscribe Today.
Gordon Russell, who owns five In the Pink franchised stores including one online, recruited a few staffers from his other locations and shipped in “any lumps in the inventory” for the event. By the time a dozen employees finished cleaning up at 3:30 a.m., shoppers cashed in on nearly 2,000 units. Those who didn’t find what they were looking for bought “Lilly Pulitzer” pastel-colored smoothies next door at the Nantucket Nectars store.
ADVANTAGE BECKER: Former tennis star Boris Becker is taking the sporting life seriously. He has teamed up with Pro-Sport to design a line of activewear called “BB” that will hit sporting goods retailers in February, and will also be available through catalogs. Last week Becker was busy modeling in a shoot in Rajasthan, India, for Siyara, an Indian company that makes fabric for men’s suits. But the fair-haired tennis player set some time aside to play with Indian movie star-producer Aamir Khan in an exhibition doubles match. Next up is another charitable showdown with John McEnroe at the U.S. Open’s curtain-raiser on Sept. 7. Becker might even use the occasion to launch his new line, a USTA spokesman said Monday.