RAP ATTACK: Kanye West raps about working at Gap in his hit “Spaceship,” but the Grammy-winning hip-hop artist is dipping into the fashion business with a clothing line of his own, called Pastel, which is expected to launch next spring. “It’ll be a men’s line, but it’ll have some women’s in it, too,” said West. These days, everyone with a record deal is starting his or her own label, but West readily gives props to those who studied fashion and spend their lives devoted to the trade. “I can’t talk about clothes the way they can,” he said. “They’re tastemakers.”

STROLL IN MOTION: Lawrence Stroll has a message for the naysayers who think his Asprey business is stalling. “This is an endurance race, not a sprint. Will we win the endurance race? I don’t know. But we certainly haven’t entered the sprint race,” a suntanned and exuberant Stroll said on the sidelines of Selfridges’ Vegas Supernova party on Wednesday night. Stroll said he and his partners, who include Silas Chou, Edgar Bronfman Jr., Morgan Stanley Capital and the Luxembourg-based TAG Group, are “absolutely committed” to the A&G business in the long run. He said the Asprey store in London was doing well, but New York was having a harder time. “New York was a marketing experience, and not necessarily a pleasant one,” said Stroll. “We opened a store that was larger than the business required. In hindsight, would we do it again? I don’t know. But we’re now expanding all over the world, and sales at A&G are up 59 percent.” A&G Group, parent of the Asprey and Garrard brands, announced that sales rose 59 percent to $51 million in the fiscal year ended March 31.

LACOSTE NABS RODDICK: Polo Ralph Lauren may have beat out Lacoste to become the apparel sponsor for the U.S. Open, but the French apparel giant now has a tennis weapon of its own: Andy Roddick. Lacoste confirmed Thursday that the 22-year-old American will join its roster of sponsored athletes under a five-year contract deal. Terms were not disclosed, but sources said the deal is for about $5 million annually. The move will raise the profile of Lacoste in the tennis arena since it currently doesn’t sponsor other American players of Roddick’s caliber. Roddick for the last five years has been a Reebok-sponsored athlete, but that contract ends May 1. Sources said Nike had been looking to sign on Roddick, but the crocodile beat out the swoosh.

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