ROOM SERVICE: No black box for Frida Giannini. The creative director of Gucci will unveil a new-look space for her runway show today that fits what she describes as a "warm, golden, sexy and luxurious" vision for the Italian brand. Gucci said the overhauled venue took one month to build. The entrance rotunda will feature floor-to-ceiling windows, rosewood floors and a big chandelier. In the show space itself, Giannini kept the mirrored back wall, but it will reflect a glossy rosewood runway and "sleek bronze benches." Expect the decor to be reprised in Los Angeles come Nov. 16, when Giannini will host her first major event there: the annual Children's Action Network gala at the new home of Eva and Michael Chow. Members of the host committee include Rita Wilson and Tom Hanks and Kate Capshaw and Steven Spielberg.
SMELLS LIKE CLEAN SPIRIT: Could there be a perfume in Marni's near future? The presence of Manuel Puig in the front row Tuesday morning certainly gave that impression. "We're friends," Puig said, gesturing to Marni chief executive Giovanni Castiglioni nearby. "We even vacation together." Puig was being coy, but he allowed that were Marni to launch a fragrance, he would at least offer his advice. Meanwhile, Castiglioni's daughter, Carolina, dressed head to toe in Marni, was busy escorting buyers from Lane Crawford and other stores to their seats. The 24-year-old, after receiving a degree in fashion business in Milan, has been working in Marni's commercial department for the past year, overseeing the Middle East and Far East markets. "I was born in the fashion world," she said. "I love it."
SIMONS SAYS: Raf Simons won't take his first bow for Jil Sander until next January, but on Tuesday night he was a company man, taking in the second Prada show. He characterized it as a "relaxing way" to get to know the company — not that he hasn't been digging into the big job of creative director. He said he already has hired five people for his team, while lauding the talent already sheltered in the design studios. "They have the hand of Jil," he said. Also at the show was actress and designing woman Milla Jovovich, checking out Prada's latest style statement. "I love Miuccia," Jovovich gushed. "She's an artist and she's incredible with fabrics and textures." And as if that wasn't enough excitement for one Prada show, a PETA protester leapt on to the runway shouting antifur slogans at the top of his lungs, startling Jovovich until the security detail spirited him off.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)