ROYAL PAIN: Is the fourth row the new front row? It is if you’re dealing with Zara Phillips, Queen Elizabeth’s horse-loving granddaughter. Phillips sat in the fourth row at the Betty Jackson show on Monday, chatting to a girlfriend while a posse of paparazzi struggled to get as close as they could. “I wear Betty Jackson, and I’m just here for a day out with a friend,” Phillips told WWD. As for her seating arrangement, Phillips said she wouldn’t have it any other way: “Why would I ever sit in the front row? Then I’d have to deal with all that lot,” she said, pointing to the snappers.

YOLK ON FASHION FOLK: The dastardly duo of Dan Macmillan and Anita Pallenberg joined forces on Monday night to poke some fun at the hard-working London fashion crowd. The two hired a truck with a big Perspex box on top, gathered dozens of eggs and unleashed chaos after the Frost French show at the Royal Horticultural Halls. The duo, along with some friends, donned masks to resemble David Blaine, the American magician who is currently holed up in a Perspex box as part of a 44-day-long stunt. (He’s also being cruelly pelted with eggs by people on the street.) The crew hopped out of the truck, which was parked outside the venue, and began throwing eggs everywhere, with the yolk and whites flying onto the manicured, coiffed and tailored crowd. “They’re just having a bit of fun,” said a friend who was in on the joke.

I’LL TAKE IT ALL: So bewitched was one customer by Ralph Lauren’s brand new Home Collection floor on Bond Street that she bought the entire contents of two model rooms, right down to the velvet slippers placed casually near the bed. A Ralph Lauren spokeswoman said that on Sunday, the customer purchased $295,000 worth of merchandise from the Cliveden rooms, which have an Art Deco-style, sophisticated bachelor pad feeling to them. The rooms feature angular black chairs made from carbon fiber, a dark purple mohair velvet sofa and tufted leather club chairs. The Home Collection spans 3,800 square feet and is housed on the lower ground floor of the designer’s Bond Street unit. It opened last week and features two other themed rooms in addition to Cliveden. There’s an upscale North Atlantic fisherman’s cottage with the breakfast bowls brimming with muesli, and a sensual bedroom with a Louis XVI feel and vases filled with pale pink roses.

SHE’S BAAACK: Diane von Furstenberg officially became a Notting Hillbilly on Monday when she opened her first London store on Ledbury Road, her first-ever European shop. The designer, who’s been party hopping this week, said she’s excited to have a place to call her own in London. “When I was young, I went to school outside Oxford, and twice a year we used to come to London to shop and we’d have so much fun,” she said. “So this store is a little wink at myself.” The store has a disco feeling to it, with little round mirrors on the ceiling and sparkly floors. Downstairs, the dressing rooms have girly pink carpeting — and a bar, of course. The dressing room area also leads to the shop next door, which is called 85 Ledbury Road. A sister unit to the multibrand designer store, Matches, it stocks Marc by Marc Jacobs, Miu Miu, Cacharel and Yulan, a new label by former Giorgio Armani designer Joanne Jong.

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