SO SORRY: Marc Jacobs’ monumentally late show on Monday may have angered a few, but leave it to Jacobs to come up with a humorous way to apologize. By Wednesday, a notice had gone up on marcjacobs.com stating, “The Marc Jacobs spring-summer 2006 collection show will be held Sept. 12th at 9:00 p.m. Please be advised the show is running approximately 1-1/2 hours late. Please check here for monthly updates.” What does it all mean? Robert Duffy, president of Marc Jacobs International, said he and Jacobs received so many complaints that they contemplated a formal apology. “We felt bad and are sorry,” he said. “I thought, let’s lighten up a little bit. Everybody was saying, ‘Why didn’t you tell us?’ So we said, ‘Let’s let them know now that we may be late next season.’ It wasn’t being disrespectful or arrogant. We’re sorry, lighten up and let’s move on.”

MUSEUM QUALITY: It’s a good thing Nicolas Ghesquière has his staff spiffing up and cataloguing that vast Balenciaga archive. Word has it, the Museum of Fashion and Textiles at the Louvre has approached the house about a major Balenciaga exhibition, possibly as early as next year. Meanwhile, men’s wear will be getting the museum treatment there first. In October, “The Dressed Man” is slated to bow, spotlighting the greatest moments in male style from the 17th century to today.

BOX-OFFICE BUZZ: Prada will make a silver-screen debut this weekend, unveiling the new commercial for its signature women’s fragrance, sources say. Word has it, Ridley Scott and his daughter, Jordan, shot the spot, slated to be screened at the Berlin Film Festival on Sunday.

ROC ON: Partygoers were treated to writhing dancers decked out in Patricia Field for the House of Rocawear Collection as they gyrated to hip-hop tracks at Ono at the Hotel Gansevoort Wednesday night to celebrate the launch of the collection.

Camera phones popped out once Damon Dash and his posse — including Nicole Wray, Cam’ron and Rachel Roy — arrived. Roy said she hadn’t attended any fashion shows this week, but that she was interested in checking out one in particular. “I am curious to see how Jennifer Lopez revamps her collection,” said Roy. Patricia Field hid from the frenzy in one of the heated outdoor cabanas. “This is just the beginning,” she said of her two-season collaboration with Dash. “If it works out, let’s keep going. It’s fun!” A few cabanas down, Michael Imperioli of “The Sopranos” took a few minutes to talk about his upcoming foray into the fashion biz.

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