SOUTH OF THE BORDER: Mexico City got a dose of Italian glamour Wednesday night when Gucci celebrated the opening of its newest store, a two-story boutique on Presidente Mazaryk Street. Following a cocktail party at the new location, chief executive Mark Lee joined Mexican heartthrob Diego Luna at a private dinner for 20 at hot spot Pujol to celebrate a collaboration between the luxury brand and Luna's latest venture, "Ambulantes Gira de Documentale," a roving documentary festival he cofounded with Gael García Bernal and producer Pablo Cruz. Though his friend, Bernal, was stuck editing a movie to make a Cannes Film Festival deadline and couldn't attend, Luna had good reason to be happy: As part of the deal, Gucci will fund grants for two documentaries by Mexican directors that will premier at the 2008 festival.

Joined by Mexican socialites and filmmakers, Luna mingled with local movie stars Camila Sodi and Martha Higareda, the stars of "Las Ninas Malas," currently a major hit at the Mexican box office. And in true Mexican style, the dinner went until the wee hours, and guests took liberal advantage of the Champagne and tequila on offer.

MILLA TIME: The multitasking Milla Jovovich gave a rare concert Wednesday night at the revamped Parisian cabaret Bobin'o. The event was for the European launch of the Jovovich-Hawk dress-centric capsule line for Mango, which will hit stores April 15. Lou Doillon, who stars in its campaign, watched from the balcony, while backstage, rising all-girl teen rockers the Plastiscines discussed their plans to take over the States. "Our album's coming out there in May so we can't wait to get going," said guitarist Marine. "A glass of Champagne always helps calm the nerves," joked Jovovich after her performance, adding Jovovich-Hawk already has agreed to design an accessories line for Mango for next season.

MARIE GRAY SPEAKS: Following news that St. John continues to search for chief executive officer candidates, and the return of Marie and Kelly Gray to design roles at the company, Mrs. Gray, as Marie is known, spoke exclusively to WWD late Wednesday after returning home from a day of fittings at the company's Irvine, Calif., compound. "The search still continues," she said of the quest for a new ceo, "but I'm not ready to talk a lot about that. I can say that I am consulting in a lot of areas and spending a significant amount of time doing that — hopefully, less time in the future, as my golf game is suffering," she added with a laugh.

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