SOUTH OF THE BORDER: Mexico City got a dose of Italian glamour Wednesday night when Gucci celebrated the opening of its newest store, a two-story boutique on Presidente Mazaryk Street. Following a cocktail party at the new location, chief executive Mark Lee joined Mexican heartthrob Diego Luna at a private dinner for 20 at hot spot Pujol to celebrate a collaboration between the luxury brand and Luna's latest venture, "Ambulantes Gira de Documentale," a roving documentary festival he cofounded with Gael García Bernal and producer Pablo Cruz. Though his friend, Bernal, was stuck editing a movie to make a Cannes Film Festival deadline and couldn't attend, Luna had good reason to be happy: As part of the deal, Gucci will fund grants for two documentaries by Mexican directors that will premier at the 2008 festival.
Joined by Mexican socialites and filmmakers, Luna mingled with local movie stars Camila Sodi and Martha Higareda, the stars of "Las Ninas Malas," currently a major hit at the Mexican box office. And in true Mexican style, the dinner went until the wee hours, and guests took liberal advantage of the Champagne and tequila on offer.
MILLA TIME: The multitasking Milla Jovovich gave a rare concert Wednesday night at the revamped Parisian cabaret Bobin'o. The event was for the European launch of the Jovovich-Hawk dress-centric capsule line for Mango, which will hit stores April 15. Lou Doillon, who stars in its campaign, watched from the balcony, while backstage, rising all-girl teen rockers the Plastiscines discussed their plans to take over the States. "Our album's coming out there in May so we can't wait to get going," said guitarist Marine. "A glass of Champagne always helps calm the nerves," joked Jovovich after her performance, adding Jovovich-Hawk already has agreed to design an accessories line for Mango for next season.
MARIE GRAY SPEAKS: Following news that St. John continues to search for chief executive officer candidates, and the return of Marie and Kelly Gray to design roles at the company, Mrs. Gray, as Marie is known, spoke exclusively to WWD late Wednesday after returning home from a day of fittings at the company's Irvine, Calif., compound. "The search still continues," she said of the quest for a new ceo, "but I'm not ready to talk a lot about that. I can say that I am consulting in a lot of areas and spending a significant amount of time doing that — hopefully, less time in the future, as my golf game is suffering," she added with a laugh."I want to continue to do that as well because I enjoy it, as much as the creative work at St. John and the technical parts of the creative work that are involved in the product. I also have a home life and a charity life, so it's definitely a challenge, but it keeps me out of trouble."
Gray is key in overseeing the fit and technical aspects of the apparel, while she defers to her daughter, Kelly, on the style of the clothes. "We already have a great design team. I'm just fine-tuning and adding some 45 years of 'Done that' and 'Tried that.'" Of the April 13 fashion show at the Island Hotel in Irvine, where legions of her loyal fans inevitably will line up to chat with her, Gray said: "I haven't had a chance to think much about that, to be honest, but I know it will be great fun. I've been busy, you know, with work in the trenches," as she jokingly called the technical fittings she did all day. "It's a labor of love, more so for me than for Kelly," she said before adding, "Actually, for both of us, it's a labor of love."
KEEPING UP APPEARANCES: Nordstrom's has special-events fever. The Seattle-based specialty chain kicked off a season of designer runway shows, luncheons and book signings with a visit last week from Diane von Furstenberg. The designer adhered to a busy schedule as she presented her spring collection, "All About Eve," during the 41st Annual Fashion Ovation, which drew 700 people and raised a record $125,000 for the Seattle Repertory Theatre. Von Furstenberg then went to Nordstrom's downtown flagship, where she gamely signed copies of her book, "Diane: A Signature Life," and helped customers choose dresses. A couple wrap styles, the Kitty and the Justin, were two of the top sellers. Over the next few months, Nordstrom has lined up for various in-store events Scarlett Johansson for Reebok, Gwen Stefani for LAMB, Zac Posen, Carmen Marc Valvo, Robert Danes, Zang Toi and Tory Burch.THE BIG BOSS:Doo-Ri Chung got a surprise visit at the personal appearance for her first-ever trunk show at Bergdorf Goodman on Wednesday. Burt Tansky, president and chief executive officer of the Neiman Marcus Group, which owns Bergdorf's, showed up on the third floor to greet the designer and check out her fall collection, which was presented on mannequins throughout the store. "It's so nice to meet with a client like this because the Bergdorf's shopper is so attuned to what is going on in fashion," Chung said, adding with a laugh, "I feel like they know a lot more about fashion than I do."
SEVEN'S BIG PUSH: Premium denim company Seven For All Mankind is prepping to launch its first consumer ad campaign this fall, in time to help promote the opening of its first freestanding shop. With the ad blitz, Seven For All Mankind will join a growing circle of denim labels — including Rock & Republic, AG Adriano Goldschmied and Joe's Jeans — that have plastered their logos on billboards and in the pages of glossy magazines such as Vogue and Vanity Fair.
Alex Sum, the company's vice president of creative for advertising and branding, said the ad campaign will break in September or October, depending on when the first store will open. A possible location in Los Angeles is on Robertson Boulevard, in the 2,500-square-foot space that is currently occupied by specialty store Scott Hill, in which Peter Koral, Seven's chairman and president, is a financial partner. Seven announced last year that it intends to open five units this year.
As for the ad campaign, one thing is certain: "It'll be [about] lifestyle," Sum said, noting the ads also will promote its new bags and shoes that are bowing for fall.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews