TARGETING DESIGNERS: So which designer will Target Stores tap next? The chain has done wonders for the profiles of Stephen Sprouse and Philippe Starck with their latest projects, as well as introduced enviable private label fashion and home lines with Mossimo, Michael Graves and Todd Oldham.

According to sources, Target plans to launch a maternity collection this fall with designer Liz Lange, who in April teamed with Nike to design a line of performance-oriented activewear for pregnant women. And the retailer is actively pursuing other crafty design projects to appeal to its ideal shopping demographic. Word has it the store is pitching designer-cum-talk-show-host Isaac Mizrahi to create an accessories collection, which could help further boost his profile since launching "The Isaac Mizrahi Show" on the Oxygen network. A spokeswoman for Mizrahi, who closed his ready-to-wear collection in 1998, but is still represented in stores by licensed collections of shoes and coats, said she was unaware of any such project in the works, saying, "Sounds like a rumor to me."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus