TEENS AND QUEENS: Hoxton Bar & Kitchen opened its doors Sunday night to London's teens, drag queens and some run-of-the-mill fashion folk to fete the launch of the McQ spring ad campaign. The campaign has been produced by a mix of art students, models, photographers and young creatives, who'd each been loaned some of the clothing - and asked to come up with an image for the season. McQueen himself chose the final images, which have been fly-posted around London, New York, and Tokyo. It's the second ad campaign for McQ, which showed last week in New York. At the party, among the teens with glitter-faces and day-glow clothing, was none other than Kelly Osbourne. "I really love London Fashion Week. I'm going to see Giles Deacon, the new Marc by Marc Jacobs - and Julien Macdonald, even though he uses really thin models, I really love his clothes, they're just beautiful," she said.
HOLLAND'S HOUSEMATES: Henry Holland, the London whippersnapper behind the t-shirts that poke fun at fashion designers - as in "Get a tickle from Richard Nicoll," and "Get Yer Freak on with Giles Deacon" - is already accessorizing. He's collaborated with Mulberry designer Stuart Vevers on a line of canvas tote bags, under the label House of Holland and Stuart Vevers. The bags will come in Holland's signature day-glo colors, and be printed with slogans in homage to Vevers. And that's not all: Holland has teamed up with Kickers to design the footwear for his very first show this season. Dubbed the Kick HOH, the patent leather retro shoes come in eye-popping color combinations,including turquoise and pink. A limited number of pairs went on sale in Dover Street Market Monday - the day of his show. After London Fashion Week, they'll wholesale alongside the line of t-shirts Holland presented for fall. Meanwhile, Holland's spring collection of designer slogan t-shirts will go on sale at Barneys and Harvey Nichols later this month.
GREEN SLEEVES: "We're sacking the sackcloth! This is the end of ethical fashion as fringe," said Matilda Lee, editor of The Ecologist magazine's new 48-page guide to ethical fashion. The booklet, released Sunday, profiles the eco-friendly labels on show at The Exhibition, the trade show that takes place in tandem with London Fashion Week. The cover features Lily Cole wearing a sackcloth - that's been carefully shaped into a strapless dress. Inside, there are stories on climate change, the global garment workforce, tips for "greening" your wardrobe and eco-fabrics of the future. Jute jackets, anyone? The booklet also profiles the designers who are taking part in Estethica, the eco-fashion zone at The Exhibition. Esthethica showcases clothing labels that are fashion-forward and eco-friendly, fair-trade-focused or organic.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)