THE M&M SHOW: For all the millions (10 of them, according to reports) that Gap spent to get Madonna in its corduroy campaign with Missy Elliott, and for all the ensuing pooh-poohing over whether Madonna still has the muscle to ignite a fashion trend, the Gap might well get its money’s worth. At the start of a 12-hour promotion of the cords at its store at Fifth Avenue and 54th Street in Manhattan on Wednesday, when customers could receive a free monogram embroidery on a pair of jeans, more than 100 customers were lined up outside the store at 8 a.m. One woman trekked in from Philadelphia to secure a pair of pants. Within hours, Gap had to rush extra stock uptown from its 34th Street location, and by midday, nearly 1,100 pairs of the $49.50 style had been sold, limited only by the production capability of four embroidery machines.

THREAD COUNT: Sonia Rykiel is the latest designer entering the home market this fall. Under a license with Anne de Solène, the designer is bringing her Sonia Rykiel Maison collection for beds and baths to the U.S. in September, launching in department stores and her own boutiques. Naturally, the line features lots of colorful stripes on comforters, sheets, towels and a bathrobe, and for those with a sweeter taste, a cherry print available in a range of Rykiel’s staple colors.

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