“THE O.C.” CONNECTION: “The O.C.” star Mischa Barton will have some Keds footwear to pair with her Aeropostale wardrobe. The actress has signed on to star in advertisements and serve as a spokeswoman for Keds...
“THE O.C.” CONNECTION: “The O.C.” star Mischa Barton will have some Keds footwear to pair with her Aeropostale wardrobe. The actress has signed on to star in advertisements and serve as a spokeswoman for Keds Corp., beginning in 2005. “As we were building our strategy, one of the things we talked about as critical to get the brand to appeal to younger customers was to find a spokeswoman representative of who we wanted to be,” said Shawn Neville, president of Keds Corp. “Clearly, her ability to reach that target is high.”
Barton signed a two-year footwear exclusive to appear in Keds ads and make personal appearances to support the brand, which is in addition to the contract for Aeropostale announced in May, for which she appears in back-to-school and holiday marketing campaigns. Barton has previously appeared in ads for Dooney & Bourke. The Keds campaign will be created by the advertising agency Toth Brand Imaging, based in Concord, Mass.
SHOPPING LIT: Cynthia Rowley is turning over her East Hampton shop to novelist Bill Powers on Saturday to celebrate his first book, “Tall Island,” which is being published by a new imprint from BlackBook magazine.
Powers used to be the editor of BlackBook and currently is Rowley’s boyfriend, so he had some connections. But the book, which is about a group of conceited young Manhattanites circa 2002, is generating some early buzz nonetheless. Alan Cumming, a friend of Rowley’s and Powers’, said, “It makes ‘Sex and the City’ look like kindergarten.”
Philip Seymour Hoffman, Molly Shannon and Aida Turturro are expected at the party for the book, which has cover art by Rowley and is due out on Sept. 7.
BABY TALK: The deliveries keep on coming from the Taharis. On top of Rory Tahari’s year-old T21 collection, the designer and wife of Elie Tahari just delivered the couple’s second child, a daughter. Zoe Tahari was born last Saturday, joining the Tahari’s three-year-old son, Jeremey.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty