“THE O.C.” CONNECTION: “The O.C.” star Mischa Barton will have some Keds footwear to pair with her Aeropostale wardrobe. The actress has signed on to star in advertisements and serve as a spokeswoman for Keds...
“THE O.C.” CONNECTION: “The O.C.” star Mischa Barton will have some Keds footwear to pair with her Aeropostale wardrobe. The actress has signed on to star in advertisements and serve as a spokeswoman for Keds Corp., beginning in 2005. “As we were building our strategy, one of the things we talked about as critical to get the brand to appeal to younger customers was to find a spokeswoman representative of who we wanted to be,” said Shawn Neville, president of Keds Corp. “Clearly, her ability to reach that target is high.”
Barton signed a two-year footwear exclusive to appear in Keds ads and make personal appearances to support the brand, which is in addition to the contract for Aeropostale announced in May, for which she appears in back-to-school and holiday marketing campaigns. Barton has previously appeared in ads for Dooney & Bourke. The Keds campaign will be created by the advertising agency Toth Brand Imaging, based in Concord, Mass.
SHOPPING LIT: Cynthia Rowley is turning over her East Hampton shop to novelist Bill Powers on Saturday to celebrate his first book, “Tall Island,” which is being published by a new imprint from BlackBook magazine.
Powers used to be the editor of BlackBook and currently is Rowley’s boyfriend, so he had some connections. But the book, which is about a group of conceited young Manhattanites circa 2002, is generating some early buzz nonetheless. Alan Cumming, a friend of Rowley’s and Powers’, said, “It makes ‘Sex and the City’ look like kindergarten.”
Philip Seymour Hoffman, Molly Shannon and Aida Turturro are expected at the party for the book, which has cover art by Rowley and is due out on Sept. 7.
BABY TALK: The deliveries keep on coming from the Taharis. On top of Rory Tahari’s year-old T21 collection, the designer and wife of Elie Tahari just delivered the couple’s second child, a daughter. Zoe Tahari was born last Saturday, joining the Tahari’s three-year-old son, Jeremey.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews