“THE O.C.” CONNECTION: “The O.C.” star Mischa Barton will have some Keds footwear to pair with her Aeropostale wardrobe. The actress has signed on to star in advertisements and serve as a spokeswoman for Keds...
“THE O.C.” CONNECTION: “The O.C.” star Mischa Barton will have some Keds footwear to pair with her Aeropostale wardrobe. The actress has signed on to star in advertisements and serve as a spokeswoman for Keds Corp., beginning in 2005. “As we were building our strategy, one of the things we talked about as critical to get the brand to appeal to younger customers was to find a spokeswoman representative of who we wanted to be,” said Shawn Neville, president of Keds Corp. “Clearly, her ability to reach that target is high.”
Barton signed a two-year footwear exclusive to appear in Keds ads and make personal appearances to support the brand, which is in addition to the contract for Aeropostale announced in May, for which she appears in back-to-school and holiday marketing campaigns. Barton has previously appeared in ads for Dooney & Bourke. The Keds campaign will be created by the advertising agency Toth Brand Imaging, based in Concord, Mass.
SHOPPING LIT: Cynthia Rowley is turning over her East Hampton shop to novelist Bill Powers on Saturday to celebrate his first book, “Tall Island,” which is being published by a new imprint from BlackBook magazine.
Powers used to be the editor of BlackBook and currently is Rowley’s boyfriend, so he had some connections. But the book, which is about a group of conceited young Manhattanites circa 2002, is generating some early buzz nonetheless. Alan Cumming, a friend of Rowley’s and Powers’, said, “It makes ‘Sex and the City’ look like kindergarten.”
Philip Seymour Hoffman, Molly Shannon and Aida Turturro are expected at the party for the book, which has cover art by Rowley and is due out on Sept. 7.
BABY TALK: The deliveries keep on coming from the Taharis. On top of Rory Tahari’s year-old T21 collection, the designer and wife of Elie Tahari just delivered the couple’s second child, a daughter. Zoe Tahari was born last Saturday, joining the Tahari’s three-year-old son, Jeremey.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye