VIVA VIVIA: Vivia Ferragamo just can't help it — she’s got leather accessories in her blood. A granddaughter of the late, great shoe designer Salvatore Ferragamo, the 28-year-old Vivia unveiled her first line of accessories and ready-to-wear in London at the Designers' Exhibition. The young collection, known as Vivia, is filled with leather and suede bags and shoes that have an arts-and-crafts, ethnic feel. Some of the shoes are even hand painted. The clothes-pareo skirts and crocheted wraps — have a bohemian feeling. "I want the clothing and accessories to work together in a very easy way. Thisis a collection for a woman who travels, and doesn't want to bring a lot with her," said Ferragamo, who is based in London but manufactures the collection in Italy. Ferragamo, who graduated at FIT and who has worked for Saks Fifth Avenue and Ungaro in Paris, said her collection is separate from the family business. "I have my family’s blessing, and they’re backing me up, but this is a totally separate company."

MAIA’S MOMENT: Damien Hirst’s wife, Maia Norman, has just unveiled her first collection — and it could light up a room. The California-born Norman, a surfing fan, used shades of yellow, orange and pink Day-Glo and bold leaf prints for her dresses, trousers and cowboy shirts. The collection, known as Mother of Pearl, has been selling privately in England until now, but Norman is hoping to take it to the U.S. And no, Hirst — the British artist famous for making works of art out of dissected animals — didn’t have a hand in it at all. "Aesthetically, this is a completely separate thing," Norman said. "Damian is the best husband and father, but he’s not involved in the collection."

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