VUITTON GETS ITS GIRL: Louis Vuitton has its muse for fall and, yes indeed, it’s Jennifer Lopez. J.Lo was scheduled to be photographed in Paris over the weekend for the Vuitton ads, said sources close to the campaign. This confirms a report in WWD on Friday. Mert Alas and Marcus Piggott shot the campaign, which also features 25-year-old male model Andres Segura, who hails from Spain. But what about her own line, not to mention Glow by JLo?

TEA FOR THREE: Debra Messing isn’t exactly known for donning vintage, but she chose Decades as the place to take tea Thursday afternoon with Isaac Mizrahi, who made a four-hour stop in Los Angeles to tape his eponymous show for the Oxygen network at the Melrose Avenue emporium. Mizrahi was bowled over by the resale tickets, exclaiming so on and off camera throughout the session, laughed owner Cameron Silver. "I think he’s the first person to come to the store and complain that everything was underpriced." So what did the designer-talk show host help the TV actress buy? "A little gift," teased Silver, "but you’ll have to wait for the episode to air."

FRENCH TIES: Is it a hot list, or a hit list? That all depends on your politics. At a time when some Americans are boycotting French products over the French government’s opposition to the American-led war in Iraq, France’s Challenges magazine has just come out with a list of the 25 most valuable brands in the country. In any case, fashion and beauty firms lead the pack, which was compiled by Interbrand France.

Drumroll, please. Louis Vuitton, one of the crown jewels of the LVMH Moët Hennessy Louis Vuitton luxury empire, won by a long shot with a whopping value of $8.59 billion, converted from euros at current exchange rates.

Interbrand assigns a value to each brand on the basis of how much it’s likely to earn in the future. Coming in second was L’Oréal at $6.18 billion, while Chanel was fourth at $5.2 billion. Bank BNP Parabas came in third, while yogurt-maker Danone was in fifth place. Other fashion and retail brands on the list were Carrefour, ranked sixth at $4.77 billion; Hermès, ninth at $3.48 billion; Christian Dior, 18th at $1.3 billion; Lacoste, 19th at $1.25 billion, and Pierre Cardin, 24th at $442.4 million. LVMH chairman Bernard Arnault has extra bragging rights: His champagne brand Moët & Chandon came in 10th at $2.98 billion, while cognac brand Hennessy finished 12th at $2.83 billion.

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