WHAT’S UP WITH GWEN?: Time to start jamming up the Harrison & Shriftman fax (number: 917-351-8601) with front-row requests for what could be the hottest ticket of the season: Gwen Stefani’s L.A.M.B. For the Sept. 16 Roseland Ballroom affair, the blonde bombshell has enlisted the help of runway production magic man Alexandre de Betak, known for his fanciful presentations chez Dior, Viktor & Rolf and, last season, JLo. Backstage, Stefani will be running the show with L.A.M.B.’s head designer, Zaldy; stylist Andrea Lieberman; hair stylist Danilo, and makeup artist Kathy Jeung. On the runway, expect to see some bona fide sky-high fashion shoes — a side project she’s been working on. Also in the works for Stefani are costume jewelry — to launch fall 2006 — as well as luxury bags and fragrance, which should provide catfight fodder for the beauty giants.

DIDDY CITY: It’s not like Sean Combs is known for following tradition, but it seems odd that he’d list a string of far-flung locations on the outside of his New York boutique. Underneath the boutique’s name, Combs runs a list of trendy cities, such as New York, Los Angeles, Paris, London and Tokyo. But currently, Diddy only has one boutique. A representative for the company said those cities are listed because they’re “the fashion capitals of the world.” Maybe Combs is using the list of cities as a to-do list: A store in L.A. is currently in the works.

EYE-TO-EYE: Since sexy shades are to Bono what a navy T-shirt is to Giorgio Armani, it seems natural that the rock star chose to wear a pair of vintage Emporio Armani sunglasses for U2’s Vertigo tour, including last Wednesday night’s Milan concert. Armani revised the wraparound plastic style especially for Bono and stocked him up with red, green, blue and brown versions. What’s more, to get the band to unwind after the megashow at the San Siro stadium, Armani organized a casual lunch with the rockers Thursday in his Via Borgonuovo palazzo.

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