WWD: Your New York stores are color-coordinated with all the blues together in one area, then the reds, yellows, whites, etc. Why?
Joe Mimran: We like to change it up. We are a very visual company and the store breaks down into these pods so it’s fun to talk with color in an experimental way.
WWD: What do you like to do in your spare time?
Mimran: Well, I’m an avid art collector. I just got a Will O’Brien piece delivered to our apartment here in New York.
WWD: You’re Canadian and your daughter Jacqueline is 11. Do you have Bieber Fever?
Mimran: I do! You know when Mayor Bloomberg came to our store opening at 510 Fifth Avenue, it was quite a big deal for him to show up and he gave a great speech. He said, “Joe Fresh is the greatest Canadian thing to come to the U.S. since Justin Bieber.” So yes, we’re into him.
WWD: Your wife is Kim Newport-Mimran, the Pink Tartan designer. Does your daughter think it’s cool to have both mom and dad in fashion?
Mimran: Sometimes, though recently we were walking to the village near our home in Toronto and she asked if she could walk behind us because we were too dressed up.
WWD: Is there any current fashion trend happening that you don’t like?
Mimran: I don’t like ankle-strap shoes. I don’t like what it does to the leg — it truncates a woman’s silhouette and that’s a real pet peeve for me.
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