Top 20 New York designer collections based on Style.com page views, in descending order

The audience of Style.com, the Web site of Vogue and W(WWD’s sister publication), holds its own popularity contest several times a year. The Web site posts images from the collections designers show during Fashion Weeks around the world. Visitors to the site “vote” for their favorite ready-to-wear collections by clicking on a designer’s page. Here are the results for last month’s New York Spring 2004. The designers are ranked by the number of page views each received during the first 11 days their collection was posted online.

1 MARC JACOBS
1.38 million page views

Long a favorite of fashion editors and the young social set, Marc Jacobs’ spring collection didn’t disappoint. “First, it glowed with beautiful clothes, metallic and otherwise,” said WWD in its Sept. 17 review. “Second, it highlighted Jacobs’ willingness to fix a mistake.” Last season, he went crazy for Courrèges. It didn’t work on the runway or sell in the stores, but the spring offering looks promising.

2 DONNA KARAN
1.03 million page views

Karan’s collection was dubbed “exquisite” by WWD in its Sept. 22 review of the show, which the designer called The Nature of Seduction. An earthy palette, hand-stitched leathers and intricately woven tribal belts were part of the allure.

3 MARC BY MARC JACOBS
814,817 page views

At Marc by Marc Jacobs, a tough, vibrant look took hold with colorful pieces piled on with a “club-kid-meets-street-urchin indiscretion,” WWD reported on Sept. 17.

4 CAROLINA HERRERA
807,711 page views

For spring, Herrera’s mantra was elegance. It’s a theme others chose to define the season, but in Herrera’s hands it seemed effortless, WWD said in its Sept. 16 review. Her daughter, Patricia Lansing, and creative director Herve Pierre, infused the clothes with a younger spirit.

5 MICHAEL KORS
769,333 page views

Kors was inspired by Capri for spring, a resort many of his wealthy clients no doubt know intimately. He called Capri the world’s greatest, longest-running fashion show, where a woman changes bathing suits six times a day. As usual, Kors plied rich fabrics into classic, sporty shapes. WWD reviewed the show on Sept. 18.6 CALVIN KLEIN
744,732 page views

The air was thick with curiosity at the Calvin Klein show, where Klein’s hand-picked successor, Francisco Costa presented his debut collection. In reviewing the collection on Sept. 17, WWD found it lacking in authority. “Costa’s effort for spring suggested that he has no clue how to embrace [Klein’s aesthetic] and propel it forward,” the paper said.

7 RALPH LAUREN
717,732 page views

“Tennis anyone? Divine! But Ralph, leave the Easter eggs for the bunny,” proclaimed WWD on Sept. 22. The fusion of sports references with a carefree attitude made much of the show appealing.

8 OSCAR DE LA RENTA
697,942 page views

“Pretty –?with a soupçon of cha-cha-cha – is [de la Renta’s] professional raison d’être,” said WWD in its Sept. 16 review. “What is surprising is that he did so with a curiously retro hand, steeping the clothes too deeply in a Fifties frame.”

9 ANNA SUI
697,077 page views

Sui’s visits to Capri and Positano over the summer yielded party frocks with bathing suit tops, bra and malliot topped baby-doll dresses and fabrics peeking out from under see-through dresses. There were fabric patterns such as swirling paisleys and flowers in the collection, which was reviewed on Sept. 26.

10 DKNY
681,343 page views

Donna Karan was thinking of the thrill and romance of the open road. Her colors were neutral and the clothes were utilitarian and light, but after a while, WWD fashion editors were apparently asking themselves, “Are we there yet?” The major reality of “even the best road trip — monotony,” the paper said on Sept. 17.

11 ZAC POSEN
668,308 page views

Zac Posen’s collection spoke to women dying to unleash their inner starlet with dreamy party dresses in shades of plum, soft pinks and pearly grays. He didn’t ignore day, however. There were “drop-dead separates,” said WWD on Sept. 19.

12 NARCISO RODRIGUEZ
652,915 page views

Rodriguez, who usually sticks to a neutral color scheme ventured into more daring territory. “As debauched as an all-night party on the beaches of Bahia,” was WWD’s take on the collection, reviewed on Sept. 18.13 DIANE VON FURSTENBERG
647,861 page views

The Twenties clearly inspired von Furstenberg’s spring collection, which referenced artist Tamara de Lempica, “The Great Gatsby” and tennis superstar Venus Williams, with whom von Furstenberg collaborated on a tennis wear line for Reebok. The show was reviewed in WWD on Sept. 16.

14 PROENZA SCHOULER
470,958 page views

Remarkably sophisticated for their years, Lazaro Hernandez and Jack McCollough established themselves as “a serious force in New York fashion,” said WWD on Sept. 18. The clothes dripped with confidence, imagination and diversity.

15 TOMMY HILFIGER
464,323 page views

“What do you get when you mix preppy posturing with the colors of psychedelia?” asked WWD on Sept. 22. “A country clubber on a bad trip.” Enough said.

16 BETSEY JOHNSON
460,546 page views

“Bacchanalian Betsey at her best,” is how WWD described Johnson’s show, which was reviewed on Sept. 17. A sheer negligee that read “Fluffer” and a pink nightie printed with “Job” and two hands over the bust, a sexy French maid apron, baby-doll dresses and feathered cropped tops were all part of the extroverted show.

17 BADGLEY MISCHKA
456,094 page views

Inspired by an “urban Southern belle,” the collection Badgley Mischka sent out featured elaborate beading — the designer’s signature — embellished with bows, streamers and ribbons in a “devil-may-care way,” WWD said in its Sept. 17 review.

18 LUCA LUCA
455,358 page views

“Orlandi worked one soft pink or nude-toned look after another with only an occasional nod to pale blue or lilac,” according to WWD’s review on Sept. 16. The clothes were sensual and delicate as always.

19 BCBG MAX AZRIA
443,186 page views

A “stellar combination of girlish charm with easy glamour,” was WWD’s pronouncement on Max Azria’s BCBG collection, reviewed on Sept. 17. Fabrics included soft chiffons, cotton canvas, seersucker, jersey and twill.

20 IMITATION OF CHRIST
417,962 page views

“This collection was Tara Subkoff and co.’s most straightforward to date,” said WWD on Sept. 16. “Presentation gimmicks aside, it seems that Subkoff has decided to get serious about fashion” with the introduction of a second line, Imitation, made of new fabrics.SOURCE: STYLE.COM THE WEB SITE HAS A MONTHLY READERSHIP OF MORE THAN 700,000. THE AVERAGE AGE OF THE AUDIENCE IS 32, WITH A MEDIAN INCOME OF $67,000. EIGHTY-FIVE PERCENT OF USERS ARE FEMALE

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