The designers with the most coverage on national network/cable and local TV in the top five U.S. markets
This story first appeared in the February 20, 2003 issue of WWD. Subscribe Today.
As much as many would like to think that fashion is the center of the universe, the reality is that the rest of the world just doesn’t consider it as important as we do. Political events such as the report on Iraq’s disarmament in the United Nations and anti-war protests across the globe overshadowed the folly in the New York tents last week.
Kors, received the most TV coverage of any 7th on Sixth designer – seven references following his Feb. 12 runway show at the Tents in Bryant Park. His collection was geared to his society customer but with a harder edge with everything from luxurious cashmere sweats to black leather track pants.
Luella Bartley showed her collection in the Studio in Bryant Park on Feb. 9, early enough in the week for coverage the following day on national networks. The British designer offered faded, torn jeans, slouchy jackets and extra-baggy pants as well as lingerie-inspired pieces, scalloped skirts and angora sweaters.
Donna Karan was one of the last to show her collection during Fashion Week at 3 p.m. on Feb. 14, but she was nonetheless cited on national TV and local stations in New York and Los Angeles. For fall, she presented an updated version of her 1985 collection with the all-important bodysuit and flashes of Robert Lee Morris’ bold silver jewelry.
Max Azria’s BCBG collection, which was presented in the Tent at Bryant Park on Feb. 10, attracted attention on national television for its trendy, sexy and youthful aesthetic. The designer showed flirty washed silk dresses, chunky sweaters and other contrasting textures and patterns.
Alice Roi is one of the early birds that got the coverage. Her show on Feb. 9 in the Pavilion at Bryant Park was cited three times on national television the following day. She showed balloon skirts with enough pouf to lift Mary Poppins and knit cardigans and tailored jackets over shifts for those whose feet are firmly planted on the ground.
DKNY was presented on Feb. 10 and cited three times on national TV. The label touched a lot of bases with preppy classics such as boyish blazers and plaid pencil pants; shrunken leather jackets and zipper-embellished pants, and pastel floaty Fifties skirts worn with sweaters or fur stoles.
*BABY PHAT by Kimora Lee Simmons
The fact that Kimora Lee Simmons had a boatload of supermodels on the runway and a bevy of rap and pop stars in the audience of her Feb. 13 Baby Phat show helped her get local New York coverage later that evening. The Foxy Brown-style sexpots that strutted the runway in form-fitting animal prints and gauchos with thigh-high slits didn’t hurt either.
*OSCAR DE LA RENTA
Oscar de la Renta’s Feb. 10 show at the Pavilion played to the mothers and daughters in his audience with cozy knits, and shearlings for the former, and vaguely Eastern embroideries as well as caftans for the latter. It was cited twice on national TV.
Marc Jacobs, a favorite of the fashion press, was mentioned twice on national and cable television. His Sixties-inspired collection featured ultra-cool clothes that recalled Courrèges, Pierre Cardin and Rudi Gernreich.
The abrupt dismissal of Bill Blass designer Lars Nilsson was big news in the fashion industry, but the Blass name came up only twice on national TV. In his last show for the fashion house, Nilsson presented snappy sportswear and eveningwear in the Blass tradition.
Hardly a household name, Luca Luca’s coverage was aided by the fact that designer Luca Orlandi staged his show early in the week and that former girlfriend Naomi Campbell was strutting the catwalk. Orlandi offered everything from black military uniforms and suspendered numbers to liquid satin dresses in black or blood red.
Charles Nolan found inspiration in the Anne Klein archives, specifically the fall of 1969. His short skirts, big round buttons and belts with one big flower were noted once on national television.
Ralph Lauren paired utilitarian leathers and suedes against the softness of tight, shirred velvet pants and knickers. The designer, who showed sparkled-up separates and high-glam gowns for evening, was cited once on a local New York station.
In his third season, Zac Posen is making a name for himself with polished pantsuits, furs with a Forties flair and a series of looks done up with delicate Deco-patterned bronze pleats. His name was intoned once on national TV during Fashion Week.
SOURCE: RIGHT ANGLE RESEARCH LLC IN NEW ROCHELLE, N.Y. COMPARES AND ARCHIVES EDITORIAL COVERAGE FOR THE FASHION INDUSTRY.
* Indicates the designers received the same number of mentions, listed in no particular order