NEW YORK — Beauty companies remain committed to supporting fashion week, with a host of players spinning fresh ideas to get in on what has become a marketing must for brands seeking glamour status.
Pantene, the official hair sponsor of Olympus Fashion Week's spring and fall 2006 shows, partnered with the Council of Fashion Designers of America Wednesday night to present Icons in Black & White, an historic photographic exhibition featuring the works of seven American designers (see related story on page 14.) Filling the space on the fourth floor of the Whitney Museum of American Art were enlarged images of Jacqueline Kennedy wearing a one-shoulder evening gown by Oleg Cassini, Brooke Shields wearing Calvin Klein jeans and Diane von Furstenberg featuring herself in a self-designed 1976 print blouse being relaunched for 2006. Rick Hasselbeck, associate marketing director for Pantene, attended the event and discussed how the world's largest hair care brand is donating $100,000 to CFDA in support of new designers.
Rusk, a division of Conair Corp., is developing its own fashion show as a vehicle to communicate its take on hairstyle trends for the year. The hair presentation is slated for Monday at The Venue at 6 p.m.; makeup will be provided by Shu Uemura and clothes by designers such as Bill Blass. After the New York debut, Rusk will take the show on the road with a 20-country tour.
Lancôme, in addition to sponsoring the Proenza Schouler show, is celebrating its just-launched fragrance, Hypnôse, in a novel way: It is working with the label's designers, Lazaro Hernandez and Jack McCollough, to create a dress inspired by the facets of the fragrance, including its blue amethyst coloration and its tall, sculptured bottle. The dress later will be auctioned, with proceeds going to charity. Lancôme is also creating an exclusive lipstick for Behnaz Sarafpour's show, which will be sold as a limited-edition item in the fall. At the Peter Som show, Lancôme is previewing its two upcoming rose fragrances, La Collection Mille et Une Rose and Tresor Sheer Rose.
Bumble and bumble plans to support several up-and-coming designers, including Boudicca and Jasmin Shokrian, by holding runway shows in their Meatpacking District location. Bumble also is offering these designers the opportunity to work with its top editorial stylists, including Jimmy Paul and Laurent Philippon. Photography and videography from Bumble's in-house team also will be available to them, as well as additional space in the building for press appointments, model castings and fittings.Sally Hansen, a backstage newbie, has created a collection of Diamond Strength No Chip Nail Color shades inspired by Tracy Reese's fall 2006 collection. The 10 shades range from aubergine to nude, and include names such as African Violet and Spun Honey. But only Garnet, billed as the official shade of the Tracy Reese show, will walk the runway.
Nioxin, another backstage newcomer, has partnered with Alvin Valley to not only sponsor the hair portion of his show, but also to use models to launch its new Volumizing Reflectives styling line. They've tapped Laurentius Purnam to lead the hair team, who has called Britney Spears a client.
Revlon is gearing up for its third fashion week season, taking on more shows than before. Just as it did last spring, Revlon will sponsor makeup for the J.Mendel show, scheduled to take place Thursday. Charlotte Tilbury will create the makeup looks using Revlon's fall collection, Perfectly Plum. Revlon's fall 2006 palette, which was inspired by the Gilles Mendel collection, will be included in a black velvet makeup pouch and handed out to the show's 750 guests. Revlon also has partnered with Marchesa designers Georgina Chapman and Keren Craig for their show, slated to take place Wednesday at the Rainbow Room. London-based makeup artist Talia Shobrook will create the makeup look for Revlon. And, backstage at the Oscar de la Renta show, editorial manicurist Jin Soon will use Revlon nail enamel on all the models.
At least three men's brands — Clarins Men, L'Oréal's Biotherm Homme and H/E, the men's range from Iredale Mineral Cosmetics Ltd. — have aligned with designers to provide skin care treatments to male models prior to runway appearances. At John Bartlett, the grooming team from Clarins Skin Spa will apply Moisture Gel, Fatigue Fighter and Active Hand Care to help guys appear in top form. Prior to Tomer Gendler's show, H/E mineral bronzer and lip balm will be used to enhance models' appearances. And, at Duckie Brown, Biotherm Homme treatment products will be applied to male models.
— Andrea Nagel, Julie Naughton, Molly Prior and Matthew W. Evans
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)