Alexander McQueen: In-store fashion shows with pieces from collections past and present. It also has made a bespoke “egg” chair in this season’s print, which will be in-store to buy, with only five available worldwide. There will be Champagne and refreshments, and a prize draw to win a bag.
Anya Hindmarch: Customers will have the chance to pose for their own photographs in-store. The winning image will be posted on anyahindmarch.co.uk and printed onto a tote.
This story first appeared in the September 8, 2009 issue of WWD. Subscribe Today.
Aquascutum: Exhibition of Aquascutum archive pictures, famous movie moments and British Academy of Film and Television Arts images, present and past. There also will be a competition to win an Aquascutum raincoat and a 10 percent in-store discount.
Armani: Trunk shows, cocktails, DJ and Vogue-styled windows.
Asprey: Holding a private dinner with BAFTA for young British talent, hosted by Asprey and Amanda Berry, chief executive officer of BAFTA.
Austin Reed: A 20 percent discount on all Austin Reed, CC and Viyella full-priced merchandise. Goodie bags for the first 30 customers to spend more than 150 pounds, or $214 at current exchange.
Bamford & Daylesford Organic: Sloane Square stores are going to set up a pop-up cocktail bar and ice cream parlour, offering organic canapés and rosé wine, as well as therapists doing mini massages.
Banana Republic: Beauty bars providing hand and neck massages, mini manicures and makeup makeovers. Customers also will be given a free scented candle with every purchase, and there will be a prize draw.
Beatrix Ong: A 20 percent discount and a workshop hosted by ex-model and model agent Annette Russell on “How to walk in heels.” The first 100 shoppers will receive an exclusive goodie bag. Stylist Sara Hassan will be on hand to help shoppers select the perfect pair of shoes for any outfit.
Benetton: A 10 percent discount on all new season products.
Bonpoint: Stéphane Feugère will exhibit his backstage photos from the Bonpoint Fashion Week 2009 show and the windows will have a special “backstage” theme.
Bottega Veneta: Cocktails and canapés.
Brioni: The store windows will feature live models modeling the fall collection, as well as a Fashion’s Night Out logo.
Brooks Brothers: A wardrobe consulting event incorporating the women’s collection and makeup and hair advice.
Brora: A color consultant will help customers find their perfect colors from the fall collection, as well as a 10 percent discount.
Browns: Young British designers take over the shop, helping with fitting rooms, gift wrapping, DJing and answering questions.
Camper: Drinks, discounts and a free gift with every purchase.
Cartier: Carol Walton talks about the Panther collection.
Cesare Paciotti: A special “green” T-shirt will be sold on the night.
Chanel: A professional photo shoot in-store, and advice from makeup artist Kay Montano and a hairstylist, as well as looks styled by Vogue’s fashion director, Kate Phelan.
Chloé: Style and beauty consulting through professionals of fashion and beauty.
Comptoir des Cotonniers: A fashion show.
Dior: A special logo with Dior/Vogue covers will adorn the windows, and customers will be able to star in their very own photo shoots, modeling current Dior collections.
Diptyque: A gift with purchases of more than 80 pounds, or $114.
DKNY: A collaboration with Bungalow 8 with live DJs in the store.
Donna Karan: Live music.
Dover Street Market: In conjunction with the market’s fifth birthday, there will be visits from designers and creators, plus cakes, teas and soft drinks. There will be three launches — DSM perfume, DSM Swiss Army Knife and USB stick and the Play Sneaker — as well as the unveiling of Michael Howell’s new jewelry area and Nicholas Kirkwood’s first-ever shoe space, showcasing an exclusive selection for DSM including his first-ever flat shoe.
Diane von Furstenberg: A “girls’ night out” theme offering customers free blow-dries and manicures — or a relaxed evening with young artists exhibiting new work and Red Stripe beers on ice.
Ermenegildo Zegna: Open until midnight, Zegna will showcase its “Cravatta fatta a mano” exhibition, creating handmade bespoke silk ties.
Escada: Three bespoke evening dresses exclusive to the evening.
Faith: Customers will be invited to come with their unwanted shoes and Faith will recycle them. In exchange for recycling their shoes, customers will receive a discount voucher to spend in Faith that evening on shoes over 50 pounds, or $71.
French Connection: Dermalogica will be providing two beauty hubs within the store where customers can enjoy complementary hand massages and face mapping skin analysis consultations and a Blink eyebrow bar. Customers who spend more than 100 pounds, or $142, will receive a VIP goodie bag.
Fenwick: The Fenwick Beauty Week is taking place the same week, so there will be extra offers.
Fossil: Gift-with-purchase plus the chance to win gift certificates and a John Lennon limited edition guitar.
Freddie Willie: A prize draw for the Diva bangle, worth more than 650 pounds, or $925.
Gap: Celebrating the launch day of Gap’s 1969 concept store with a performance by VV Brown and a chance to buy a limited edition pair of Gap rinsed jeans for 19.69 pounds, or $28, with half the profits from all jeans sold going toward the Global Fund to help eliminate AIDS in Africa.
Gucci: In-store fashion shows.
Guess: Live window with models acting in the window and a DJ.
H&M: A prize draw for customers who spend more than 20 pounds, or $28, with prizes including 20 VIP tickets to the H&M/Vogue preview, and items from the Jimmy Choo for H&M collection.
Harry’s of London: A Champagne reception.
Hobbs: Two shoppers will get the chance to construct their perfect ballet pump.
Hockley: Designer Izzet Ers will be at the store all evening.
Hogan: Limited edition Fashion’s Night Out canvas bags.
House of Fraser: Beauty treatments, a fall fashion show and discounts.
Jaeger: Live music, cocktails and a catwalk show, with a 20 percent discount on everything in the store.
James Brown: Personal prescription of hairstyling products for the new season with hair style and color consultation. Special Fashion’s Night Out blow-dry.
Jil Sander: A Jil counter dedicated to the new fragrance, Jil, and a small exhibition of pictures that were featured in British Vogue with Jil Sander clothes over the last few years.
John Lewis: Fashion advisers will be on hand for advice on the season.
John Rocha: The launch of the new Celtic claddagh jewelry collection, and a 20 percent discount on all products.
John Smedley: A 20 percent discount and the unveiling of the newly refurbished store.
Juicy Couture: Proceeds of sales of the Juicy Couture exclusive Choose London tracksuit will be donated to the Crisis charity.
Karen Millen: Competitions from 6 to 11 p.m. to win Karen Millen products, and Gemma Metheringham, creative director, will be in the Regent Street store.
Kenzo: Cocktails, canapés and gifts.
Kurt Geiger: Prizes ranging from shopping trips to New York and tickets to London Fashion Weekend.
La Perla: A 10 percent discount on all products.
LK Bennett: Customers will have the chance to create their own vision of the perfect stiletto with guidance from the LK Bennett design team. The winner will have her shoes created in her size.
Longchamp: A Champagne and canapé reception.
Louis Vuitton: Static models in-store, catering on Sloane Street and drinks on Bond Street.
Margaret Howell: Designer Margaret Howell will be on hand to launch her fall collection and advertising campaign, as well as an exhibition of Venetia Scott’s photography.
Marni: A limited edition series of three collectible dolls and two doll-printed shopping bags. Each doll has its own outfit selected from the season’s most iconic looks. The dolls and the shopping bags will be sold worldwide exclusively for Fashion’s Night Out.
Marks & Spencer: A fashion tent- style structure will feature four runway shows during the evening.
Mamas and Papas: Free “dark goddess” manicures reflecting its rock-chic Rock Poets collection for fall, and a 20 percent discount.
Mango: A 20 percent discount.
Manolo Blahnik: A Champagne reception.
Massimo Dutti: A cocktail reception.
Matches: Catherine West and Robert Gates from Matches’ Private Shopping team are hosting a “Style Studio” in the Matches Marylebone store, while celebrity stylist Jackie Dixon will be searching for a candidate to feature on her blog. Designers Jo Sykes and Hannah Martin also will be on hand.
Matthew Williamson: A competition to win a couture dress by the designer.
Max Mara: Live DJing and informal modeling of the fall collection.
Michael Kors: A Champagne reception.
Miller Harris: Lyn Harris will be on hand, and Vogue Beauty may choose their favorite scents and box them up as “Vogue’s MH Edit.”
Missoni: There will be a special bag in a Missoni fabric to retail for about 30 pounds, or $42.60.
Montblanc: Gifts with every purchase and a raffle to win one of its “Signature for Good” writing instruments.
Moschino: An exclusive bag available to buy on the night.
Moussaieff: Decorated windows with carefully placed bouquets of bejeweled gentle white late summer flowers by Robbie Honey Ltd.
Mulberry: An in-store DJ and the chance to win tickets to the Mulberry fashion presentation during London Fashion Week.
Nails Inc.: All nail products will be 20 percent off as well as a free Hanover Square nail polish when customers spend 20 pounds, or $28.40, or more.
Nicole Farhi: The foyer and windows of the store will be transformed into a relaxed brasserie serving hot and cold crepes, French wine and apple juice.
Oasis: Live music, cocktails and free beauty treatments.
Office: Customers will be offered mini hand treatments, courtesy of Dermalogica. There also will be a prize draw and the winner will receive a 250 pound, or $356, gift card.
Oliver Sweeney: Complementary shoe-shining services and whisky tasting with the prestigious Balvenie Whisky as well as a 20 percent discount.
Prada and Miu Miu: The stores will have specially created window displays and will offer customers new merchandise with a more accessible price point as well as the chance to win a Prada studded craquele bag worth 1,365 pounds, or $1,943.
Polo Ralph Lauren: A jazz band.
Pretty Ballerinas: A “design-a-ballerina contest” with the best three designs made in the winners’ sizes, plus everyone who designs one will receive an e-discount voucher for a future purchase.
Pringle: Scottish artist David Shrigley is creating huge window displays full of his cartoons. Limited edition T-shirts also will be on sale, with all proceeds going to the Scottish Foundation.
Reiss: DJs and makeovers sponsored by Aveda with goodie bags for every purchase and a 10 percent discount.
Revlon: Vogue/Christian Louboutin red nail varnish in-store pedicures.
Ritz Fine Jewellery: Champagne and high tea, and a chance to win a one-night stay for two people at the Ritz London.
Rupert Sanderson: Customers will take part in creating the highest heeled shoe in the world, with the final product displayed in Berkeley Square and photographed by satellite the next morning.
Sergio Rossi: A Champagne reception.
Smythson: In partnership with Jo Malone, Smythson will offer a complementary reviving hand and arm massage. The art of personalization will be brought to life with one of Smythson’s skilled gold-stamper residents in the store.
Swarovski: Drinks and a discount offered to all customers.
Tach: A prize drawing offering Botox by Dr. Ayoubi, from Harley Street, and eyebrows done by Jenny Jordan.
Ted Baker: An exclusive gift for customers spending more than 75 pounds, or $107, on the night.
Tiffany & Co.: Nonalcoholic cocktails and snacks.
Tommy Hilfiger: The store is joining forces with Breast Cancer Research, showcasing a pink themed night. The windows also will display new runway collections and key Tommy Hilfiger pieces.
Tod’s: Six Fiat Cinquecentos will ferry people to the West End. The live band She Keeps Bees will be playing on the night, and there will be a limited edition color for the classic Tod’s D bag.
Topshop: A Vogue concept store will be built within the Oxford Street branch.
Trilogy: Founders Lesley Torson and James Leslie will be at the store and Torson will be offering denim experiences. All customers who come to the store wearing a pair of jeans previously bought at Trilogy will receive a free Vogue special event T-shirt, and Trilogy will donate 10 pounds, or $14, to the Crisis charity. Customers who make a purchase during the evening will receive a 10 percent discount card for use on future purchases at Trilogy.
Tumi: A 10 percent discount in-store.
Urban Outfitters: A preview of the unseen debut collection from the young new designer Simon Preen.
Versace: The windows of the boutique will display the FNO logo and be designed specifically for the event.
Victorinox: Customers can assemble her or his own Original Swiss Army knife and knives can be personalized.
Vivienne Westwood: The boutique will have special in-store and window displays and will offer a discount on any Vivienne Westwood shoes.
Warehouse: A Style Studio will give customers the chance to partake in their very own fashion shoot, with proceeds going to the Crisis charity.
Wright & Teague: Designers Gary Wright and Sheila Teague will be in the store.
Yves Saint Laurent: The official launch of the Roady bag, which customers can personalize with their initials.
Zara: An in-store fashion show.