MILAN — Fay might not be a household name in the U.S., but it’s increasingly garnering devotees in Europe. And, with Diego Della Valle behind this brand, it stands a good chance of becoming as well known as the entrepreneur’s two other brands, Tod’s and Hogan.

Della Valle plans to launch Fay in the U.S. next year, but through the popularity of Tod’s and Hogan among the Hollywood set, he already has an in with such celebrities as Clint Eastwood and Andie MacDowell, who were wearing the brand at the Cannes Film Festival last month. Kevin Costner and Antonio Banderas also have been spotted wearing the label.

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