NEW YORK — With the teen and tween beauty market showing growing pains, manufacturers are looking to licenses to sweeten things up.
Well-known brand names such as Twinkies, Orange Crush and Mike & Ikes are appearing on cosmetics aimed at the preteen and teenage audience. The hope is that these logos might finally capture the pocketbooks of fickle young shoppers.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"