NEW YORK -- The Fendi eyewear collection is taking a turn for the bigger.
The Italian fashion house will introduce its newly expanded sunglass and ophthalmic frame line at a party Tuesday night at its store here at 720 Fifth Ave., at 56th Street.
Marchon & Marcolin, an eyewear maker based in Melville, N.Y., has held the Fendi eyewear license for two years. Until now, the line has been made up of six sunglass styles and seven ophthalmic frames. But for spring 1995, nine new sunglasses and 11 new opticals will be added.
According to Carla Fendi, chairman of Fendi, the company had come to a point "where it seemed logical to create new lines and enlarge the distribution in order to satisfy the different needs" of Fendi clients.
The price range of the line will remain the same, with wholesale prices from $65 to $90.
Fendi is also looking to widen distribution of the line, which is currently sold in the U.S. only in Fendi boutiques and some specialty and department stores.
Robert Fargo, Marchon's vice president and director of retail sales, said Canada, Mexico and several Central and South American countries will also become distribution targets, since his company holds a licensing agreement for the Western Hemisphere. A new advertising and marketing campaign that will begin early next year will cap off the eyewear collection's relaunch.
The new styles being added will be done within five design motifs, including Roman columns and depictions of the head of Janus, an ancient Roman god. Yet another group will incorporate the double "F" logo that Fendi designer Karl Lagerfeld created for the Rome-based firm.
"It is important that our accessories correspond to the Fendi style and complete its image," Fendi said.
She noted that accessories, which with furs have been a cornerstone of her family's business since its inception in 1925, are expected to represent half of Fendi's total sales in 1995.
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