By  on April 28, 2010

NEW YORK — After nine years as IMG Fashion’s global ambassador and the official face of Mercedes-Benz Fashion Week, Fern Mallis is stepping down to start her own consulting and advisory firm, Fern Mallis LLC.

Mallis, a senior vice president at the division of IMG Worldwide Inc. who played a highly visible role at the runway shows in Bryant Park, won’t entirely turn her back on fashion week when the shows move to Lincoln Center in September. IMG Fashion has signed up as Mallis’ first client, and will continue to rely on her to consult on its fashion week events, as well as other projects and events related to fashion.

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