MILAN — Following close on the spiked heels of Dolce & Gabbana, who opened Grooming in January, Gianfranco Ferré is the latest Italian designer to open a beauty space as part of his retail store.
Launched this month, the spa has been created in collaboration with English spa company E’SPA, who is behind the Mandarin Oriental spas in Miami, New York and London.
Customers who visit the Gianfranco Ferré store on Via Sant’Andrea in Milan can walk behind to the spa by direct corridor.
“Milan needed this,” said spa manager Tiziana Pini. “It’s a natural evolution to the lifestyle concept. The shopping experience is very visual and the spa provides a well-rounded approach to the aesthetically beautiful. When you enter Ferré you can experience anything from amazing shopping to complete relaxation within one space.”
With a glass mosaic floor and walls swathed in tiny black, gold and brown tiles — typical Gianfranco Ferré style —the 1,615-square-foot space includes two treatment suites, a vitality pool and lighting inspired by color therapy tenets. There is also an ice room, a steam room and a hydro massage shower infused with natural oils.
The view from the indoor pool overlooks a restored Italian garden once owned by Puccini’s granddaughter. Stocking E’SPA products, the spa is open all week with two evenings set aside for men.
Visiting Gianfranco Ferré’s spa is not like going to a typical beauty salon, says E’SPA executive Paula Perkins.
“The E’SPA approach is to understand the type of clients who enjoy extreme luxury and pay great attention to detail. It is all about the experience and the journey to relaxation,” said Perkins.
For example, she said, treatments like the Holistic Balance with Hot Stone Therapy and the Totally Blissful back, face and scalp massage are proceeded by a welcoming ritual of the client’s feet being bathed and inhaling essential oils.
Despite the luxury, industry sources say beauty spaces like the Gianfranco Ferré spa are unlikely to make flying profits in the beginning stages. The spa is expected to pull in upward of $1.35 million in its first year of operation.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast