MILAN — Following close on the spiked heels of Dolce & Gabbana, who opened Grooming in January, Gianfranco Ferré is the latest Italian designer to open a beauty space as part of his retail store.

Launched this month, the spa has been created in collaboration with English spa company E’SPA, who is behind the Mandarin Oriental spas in Miami, New York and London.

Customers who visit the Gianfranco Ferré store on Via Sant’Andrea in Milan can walk behind to the spa by direct corridor.

“Milan needed this,” said spa manager Tiziana Pini. “It’s a natural evolution to the lifestyle concept. The shopping experience is very visual and the spa provides a well-rounded approach to the aesthetically beautiful. When you enter Ferré you can experience anything from amazing shopping to complete relaxation within one space.”

With a glass mosaic floor and walls swathed in tiny black, gold and brown tiles — typical Gianfranco Ferré style —the 1,615-square-foot space includes two treatment suites, a vitality pool and lighting inspired by color therapy tenets. There is also an ice room, a steam room and a hydro massage shower infused with natural oils.

The view from the indoor pool overlooks a restored Italian garden once owned by Puccini’s granddaughter. Stocking E’SPA products, the spa is open all week with two evenings set aside for men.

Visiting Gianfranco Ferré’s spa is not like going to a typical beauty salon, says E’SPA executive Paula Perkins.

“The E’SPA approach is to understand the type of clients who enjoy extreme luxury and pay great attention to detail. It is all about the experience and the journey to relaxation,” said Perkins.

For example, she said, treatments like the Holistic Balance with Hot Stone Therapy and the Totally Blissful back, face and scalp massage are proceeded by a welcoming ritual of the client’s feet being bathed and inhaling essential oils.

Despite the luxury, industry sources say beauty spaces like the Gianfranco Ferré spa are unlikely to make flying profits in the beginning stages. The spa is expected to pull in upward of $1.35 million in its first year of operation.

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