MILAN — Salvatore Ferragamo is expanding its accessories offer with its first watch collection, to launch in mid-November, exclusively in its 140 company-owned stores around the world.

The Florence-based company has direct control over production. Assembled by the Swiss watchmaker Roventa, with quartz movements from Eta, controlled by Swatch, the first collection includes two women’s models, a man’s style, a medium-sized unisex number and a chronograph.

“We started with the concept of an essentially classic model, very much in line with our product offering and brand image,” said Fulvia Visconti Ferragamo, accessories director, in a phone interview. She said there were also “fanciful and contemporary designs” in the works.

Ferragamo said despite the crowded field of competition, this was the right moment for the company to launch watches.

“It’s an obvious choice for us and it is still very much unexplored territory for us,” said Ferragamo. “Watches allow us to approach new, different markets.”

Retail prices will range from about $890 to $1,100, converted from euros at current exchange.

The watches, in stainless steel with a rounded face, take inspiration from one of Salvatore Ferragamo’s most famous trademark designs, a 1939 platform shoe made of layered cork covered in gold and silver kidskin. “The stripes in the watches are reminiscent of that shoe,” said Ferragamo. The face comes in cream or black, and interchangeable calfskin or crocodile straps are red, black, beige and cream.

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