It’s not exactly Ferrari Lite, but the fabled Italian sports car brand’s latest model, the California, is just in time for the pinched economy. For one thing, it’s more understated, smaller and lighter than the company’s other testosterone-fueled beasts, even if it can go from 0 to 60 mph in less than four seconds. And, if past Ferraris focused more on rpm, torque and horsepower, the California takes comfort equally into account, from its retro feeling, based on the brand’s 1957 California 250, to a roomier interior with handcrafted leather seats and a sophisticated gearbox with automatic or manual options.
Then there’s the price: just less than $200,000, compared with the top-of-the-line Scaglieti at $340,000.
“We will never steer away from our sports car tradition where performance is key, but with the new California, Ferrari has developed a new concept of sports car that mixes high-performance aspects with elegance and comfort,” says Federico Pastorelli, development manager of Ferrari’s eight-cylinder segment, which includes the Scuderia and the 430 models. “It’s the kind of car you can drive to the theater or use everyday.”
According to Pastorelli, the waiting list for the California is filled with younger customers, compared with Ferrari’s traditional clientele that is dominated by fortysomething senior executives who prefer to discuss rpm and horsepower rather than leather seats and wood trim.
The $2.1 billion Ferrari plans to produce 2,500 Californias a year, and there’s already a two-year backlog of orders. Aside from its prime markets, the U.S. and Europe, Ferrari sees significant potential in newly rich markets such as Russia and China.
The eight-cylinder California has direct injection that cuts emissions and fuel consumption, a retractable hardtop, a new racing seat with an all-carbon-fiber frame and an aluminum chassis and body. The leather interiors, hand-stitched by Poltrona Frau, are available in 14 colors including two new entries, chocolate and iroko brown.
Ferrari red is still an option for the exterior, but potential customers now have plenty of other shades from which to choose: a total of 16, to be exact, from pastels to metallics, plus the new azzurro, or light blue, shade, especially created for California’s launch.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews