It’s not exactly Ferrari Lite, but the fabled Italian sports car brand’s latest model, the California, is just in time for the pinched economy. For one thing, it’s more understated, smaller and lighter than the company’s other testosterone-fueled beasts, even if it can go from 0 to 60 mph in less than four seconds. And, if past Ferraris focused more on rpm, torque and horsepower, the California takes comfort equally into account, from its retro feeling, based on the brand’s 1957 California 250, to a roomier interior with handcrafted leather seats and a sophisticated gearbox with automatic or manual options.
Then there’s the price: just less than $200,000, compared with the top-of-the-line Scaglieti at $340,000.
“We will never steer away from our sports car tradition where performance is key, but with the new California, Ferrari has developed a new concept of sports car that mixes high-performance aspects with elegance and comfort,” says Federico Pastorelli, development manager of Ferrari’s eight-cylinder segment, which includes the Scuderia and the 430 models. “It’s the kind of car you can drive to the theater or use everyday.”
According to Pastorelli, the waiting list for the California is filled with younger customers, compared with Ferrari’s traditional clientele that is dominated by fortysomething senior executives who prefer to discuss rpm and horsepower rather than leather seats and wood trim.
The $2.1 billion Ferrari plans to produce 2,500 Californias a year, and there’s already a two-year backlog of orders. Aside from its prime markets, the U.S. and Europe, Ferrari sees significant potential in newly rich markets such as Russia and China.
The eight-cylinder California has direct injection that cuts emissions and fuel consumption, a retractable hardtop, a new racing seat with an all-carbon-fiber frame and an aluminum chassis and body. The leather interiors, hand-stitched by Poltrona Frau, are available in 14 colors including two new entries, chocolate and iroko brown.
Ferrari red is still an option for the exterior, but potential customers now have plenty of other shades from which to choose: a total of 16, to be exact, from pastels to metallics, plus the new azzurro, or light blue, shade, especially created for California’s launch.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)