MILAN — Massimo Macchi has been named chief executive officer of Gianfranco Ferré.
Macchi’s experience in the luxury goods sector, combined with his strength outside the apparel world, led to his selection for the top post by Tonino Perna, president and ceo of Ferré parent IT Holding. Perna had been ceo of Ferré since Enrico Mambelli exited the post last summer, but said he now needs someone to be fully focused on the Ferré business.
“We are currently focusing on expanding other business areas for Ferré, such as fragrances, watches and accessories,” Perna related. “An expanding brand needs visibility, new ways to communicate and new business areas,” Perna continued, adding that he is banking on Macchi’s experience as a “marketing man.”
Macchi has joined Ferré from A. Testoni, where he was the footwear company’s group director of marketing and sales. Prior to that, he was vice president of Gucci Group’s jewelry and watch division.
Macchi will get a chance to apply that experience in April, when Ferré plans to launch its first watch line under the GF Ferré label at the international Baselworld watch and jewelry exhibition in Basel, Switzerland. The line will be produced and distributed under license by Global Watch Industries, and distributed starting in May. The line will blend technology with design — and a strong color palette — Perna said. This is Ferre’s first foray into the watch business in more than 20 years, following a brief moment in the early Eighties with watches under the signature collection.
Addressing growing speculation here that Ferré is planning to launch his own couture line, Perna said it will not happen in the immediate future. “It is the designer himself who must decide,” Perna added.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion