MILAN — Alberta Ferretti is slated to present her first Rome-based fashion show this month, scheduled during the city's couture week. Couture, however, is not how the designer describes the 25 pieces she will be showing there.
"It's more about personal tailoring," said Ferretti during a press conference last Friday, before running to tend to her new 155-foot boat which she is building. "Customers have different needs, to which I adapt the clothes," said the designer. "For example, her culture and her position forbids Queen Rania of Jordan from wearing sheer or plunging necklines, while an actress such as Reese Witherspoon wears my dresses as I originally designed them," she said, referring to two of her high-profile customers, who also include Jennifer Lopez, Jessica Alba and Beyonce Knowles. "I recently started paying more attention to the personalization of some outfits, depending on the personality and the style of the wearer or the event she attends," said Ferretti.
Ferretti said she has been investing in research, new materials, and handmade craftsmanship for this collection. The designer will show dresses with crystals that have a vintage effect, as they have been soaked in acid for four days. Another outfit is made of 800 assembled chiffon petals.
The show will be held on the evening of July 13 in Piazza del Campidoglio, Rome's Capitol Hill — a stunning venue designed by Michelangelo and a location not usually allocated for fashion events. That same day, the designer will be bestowed an award for her career and her contribution to Italian arts and culture around the world.
Rome's couture week kicks off next Monday and runs until July 15. The international competition "Who's on Next?" marks the first day of the shows.
"This is a project dedicated to the scouting of new designers, promoted by Alta Roma and Vogue Italia," said Stefano Dominella, president of Alta Roma, the body that organizes the couture shows. The three winners, out of the 300 competitors judged by an international jury, will receive $50,000 that will help fund their collections, to be shown during Milan Fashion Week. The winners will also be granted a photo shoot published in Vogue Italia. One of the winners will be able to work at Aeffe, the manufacturing company owned by Ferretti and her brother Massimo, which produces collections for Moschino, Jean Paul Gaultier and Narciso Rodriguez."Alta Roma is not only about couture — we've made it a priority to promote new designers," said Dominella, also at the press conference. Over the past three years, Dominella has been trying to internationalize and rejuvenate the shows at a time when many question their relevance. In previous editions, Dominella invited students from the Fashion Institute of Technology, London's Central Saint Martins College of Art and Design, and Antwerp's Fashion Institute to show their collections in Rome.
This time around, Dominella was clearly gleeful about securing Ferretti. "I've been trying to lure her to Rome for the past three years," he said.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye