After a three-year break, Alexandra Lind Rose is back on the scene designing a new signature collection for Fiandaca for women much like herself, who are busy with their work, social calendars and family lives
NEW YORK — After a three-year break, Alexandra Lind Rose is back on the scene designing a new signature collection for Fiandaca for women much like herself, who are busy with their work, social calendars and family lives.
The thirtysomething designer drew inspiration from friends — in terms of what they wear and where they go — before creating the Alexandra Lind Rose collection for Fiandaca, the New York-based wholesale dress operation that has freestanding stores in Boston and Palm Beach, Fla. While there seems to be no shortage of socialites-turned-designers, Lind Rose, a co-host of the Haughton International Fine Art and Antique Dealers Show and a fan of New York's version of the Save Venice benefit, is not trading in on her socialite status. She designed a signature collection for eight years in the Nineties before taking some time off to do charity work, travel and spend more time with her husband and friends.
"Having time off allows you to appreciate everything, to have a different perspective of your customer and her lifestyle," said Lind Rose, adding she was only 24 when she started her company. "I'm a different person than I was then, but my philosophy is the same. It's a merging of tasteful elements with alluring ones and injecting a modern silhouette. I'm having more fun with customers now that I'm older and more focused."
She currently is gearing up for a runway show Sept. 5 at the Bryant Park Grill.
And her hiatus was not entirely fashion-free: She worked as style director for Alvin Valley for a spell.
During a casual walk-through of her pastel Fifties-inspired spring pieces, Lind Rose said, "The girl who buys this has her own sense of fashion. She's the girl who goes into a store and knows what she wants."
High-waist, wide-leg evening pants, a chartreuse scallop-pleated blouse, a colonial blue bubble skirt, a dainty white evening jacket and a gold dress with brocade details are among the 20 styles, which will wholesale from $350 to $1,000. The pieces are aimed at women between the ages of 30 and 50. The girlish styles seem well-suited for Southern shoppers and that's not by chance. Fiandaca plans to open a 1,500-square-foot store in Nashville next month, said company founder Alfred Fiandaca.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)