Federation Internationale de Football Association, the world governing body of soccer, is out to turn itself into a brand.
With the help of Global Brands Group, the organization plans to open thousands of stores and create multiple lifestyle lines, all under the name of FIFA, organizer of the Women's World Cup 2007 in China and the 2010 FIFA World Cup in South Africa.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)