By  on July 24, 2007

DALLAS — Buyers stocked up on summer basics, early fall sportswear and trendy holiday party dresses at the Fashion Industry Gallery market last month.

Stores increasingly are shopping markets with multiseason must-have lists, citing warmer weather, consumers' diverse lifestyle needs and disparate delivery schedules of designers, as well as concerted efforts to play it safer with budgets during a tentative economy.

Actress Mandy Moore appeared at the market to promote her line Mblem, which she is expanding beyond T-shirts and basics. Patty Park, national sales manager for Mblem, said business was strong at the show and said there are plans to return to FIG.

FIG officials were upbeat about the four-day show that ended June 5.

"We experienced a significant increase in traffic over last June attendance,” said Shelli Mers, director of FIG, who did not offer specifics. "We were very enthusiastic to see over 100 new stores that had not previously shopped our exclusive venue. We expect to see the numbers continue to grow.”

Store representatives said they were pleased with FIG's fashion offerings and with the Saturday-to-Tuesday show schedule.

LFT Lifestyle Fashion Terminal, a 30,000-square-foot women's and men's contemporary store that opened in March at the sprawling new Victory Park shopping, residential, office and hotel complex near downtown Dallas, is generating strong business from local and international shoppers, said Liz Thompson, buyer.

"I bought summer lightweight trend-inspired knits and jackets that can be layered depending on the climate from Inhabit, Vince and Blur, especially in colors such as purple and other jewel tones,” Thompson said.

Tami Magocs, owner of Trendy With a Twist, a six-unit specialty chain based in Naples, Fla., shopped for jewel-trimmed dresses from Nikka, metallic dresses with novelty detailing from Single and distressed patent leather wide belts to wear over tunics from Pelle Melle.

"This was our first trip to FIG and we're really impressed with the tightly edited and very focused collections that are sure to please our shoppers,” said Magocs, whose budget was up low single digits.

Donna Brugel, manager, and Sherry Kelley, owner, of Et Cetera, a specialty store in Amarillo, Tex., shopped for knit tops and seasonless accessories.

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