NEW YORK — With Fila on the selling block and the company under fire to up its earnings, Fila USA president and chief executive officer Jon Epstein has been evaluating his four-year tenure and spearheading the brand’s revival.

"What a mess we had. Where the company got lost was trying to compete with the Nike, Reebok and Adidas in the commodity business," Epstein said in an interview at Fila’s showroom overlooking Bryant Park in Manhattan. "You can’t sell that and survive."

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