NEW YORK — Bisou Bisou, the Los Angeles contemporary firm run by the husband-and-wife team of Marc and Michelle Bohbot, is stepping into new territory with the launch of True Meaning, a more casual contemporary sportswear line.

"This line is for the new generation of consumers," Marc Bohbot said of the collection, planned to launch for spring. "It’s casual, but sexy. It’s the way women are dressing today. For instance, they wear cargo pants with tank tops, but the pants are tight and fitted for the woman’s body."

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